The hospitality industry is one of the most prominent industries in the world, and, as with many other popular types of business, hospitality managers are beginning to enter into the world of digital media marketing—particularly, social media marketing. The global hotel industry, for example, is expected to reach $550 billion dollars in 2016, which is a huge amount of profit for such a widespread, widely-used industry. Social media can help hospitality managers, regardless of their hotel, motel, or particular service offered, in the same way that it helps many other businesses. Here are six social media strategies hospitality managers can use to further their online presence and business:

#1: Take advantage of seasonal hospitality consumers.

The vacation seasons differ from region to region, and in some areas, the stream of hospitality consumers stays pretty steady. Depending on where you live, you can take advantage of seasonal hospitality consumers on social media by directing your campaign towards that particular audience during the season. For example, during Christmas, Twitter is especially active with hashtags and trending topics revolving around the holidays. Piggyback onto those to promote your business.

#2: Introduce specials, sales, and other promotional rewards through social media.

Social media marketing is low-cost and effective, and it is a very beneficial platform from which to broadcast your specials, sales, and other rewards. Using social media to broadcast these sales will let as many people as possible know you’re having them, without running up a high cost for you.

#3: Start a blog.

The hospitality industry has no shortage of topics upon which you can blog about. Starting a blog with useful, informative content will attract new visitors to your website, and the blog will also keep old visitors coming back as well. You can also promote your blog on social media by sharing it, linking to it, and posting about it. As long as you update it regularly, there is a very good chance that your site will see some growth as a result.

#4: Partner with local businesses.

The hospitality industry is in a unique position in comparison to other businesses. They have more of an opportunity to build upon their relationships to other companies, and this can also be done on social media. For example, if you own a hotel near the beach, you can partner with other local beach shops and restaurants to advertise one another and promote each other. This sharing of clientele, when advertised on all your social media accounts, is sure to bring in a lot of new business.

#5: Use social media as a way to gauge public opinion in your area.

While social media polls are by no means as scientifically-accurate as those instituted by Pew or Gallup, when you are in a local area, asking around on social media is a pretty good way to know how people are feeling about something. Ask people their thoughts on potential sales or deals, and keep in contact with your followers that pay attention to what your business has to offer. If you get feedback from customers on social media, you also want to make sure that you are communicating with them and responding to any concerns or questions that they may have.

#6: Interact with customers (both potential and current) to find out their preferences.

Along the same lines as the fifth strategy, your customers can provide a good sounding board, and social media has given them an even easier opportunity to get in touch with your business about anything they may need to discuss. Be sure to have a good response time.

Hospitality managers can benefit from social media in terms of expanding their client base, broadcasting information about their business, and more. Building a social media presence for your business is a low-cost, effective way to advertise.