Local SEO is one of the most effective techniques in the marketing industry. It has helped small businesses stand toe-to-toe with large companies, and gain a good market share. At Savage Global Marketing, it’s one of our most requested services. People have now started to recognize the advantages of local SEO and implement it.
However, SEO isn’t a static field. There are new changes implemented with every update of the search algorithm. What is perfectly acceptable today might not be so tomorrow. That’s why it’s important to keep the future in mind. You can look at the past and present trends in local SEO and predict where the future would be.
To some extent, that will help you future-proof your website. Naturally, it’s not possible to anticipate all changes, but you can be better prepared for them. Here’s how you can achieve that.
All algorithm updates & guideline changes are implemented because Google has one goal in mind. They want their users to get the best quality results. They want to ensure that the first few websites on the SERPs, provide the most current, well-written, and relevant information possible.
They want the quality of the website and the user experience to be excellent. All rules for local and traditional SEO are created with this goal in mind. You should consider this when you plan your marketing strategy.
As long as you aim for your website to be the best source of information possible, you won’t make many mistakes in your marketing techniques. All past developments in local SEO have focused on improving the quality of the search results. So if you improve the quality of your website, you’ll get a good ranking that you would be able to sustain well into the future too.
Studying the Past
By studying the past, you can understand how SEO has evolved over the years. In a way, you need to learn from the mistakes marketers made. You should study all the strategies that local SEO experts employed, and compare them to modern techniques. You can try to figure out why particular strategies were banned or deemed black hat. That would help you understand the underlying pattern of local SEO.
Google rarely makes decisions without reason. As mentioned in the previous point, the search giant is focused on quality results and comprehensive answers. All the changes that would happen in the future would stem from this goal. It’s a good idea to understand what kind of changes Google has made in the past; this historical data will help you be well-prepared for the future.
As long as you continue to provide good user experience, you’re not likely to fail at local SEO. User experience encompasses everything from the website load times to the structure and content. This is the one constant in the ever evolving world of SEO. It’s a good idea to evaluate your website regularly and make sure that it functions smoothly at all times.
It’s also important to update and refresh your content as much as possible. Google will look at the freshest and most relevant content and rank websites accordingly. A website that’s updated regularly has a greater chance at being placed on the Local 3-Pack than websites that aren’t updated in a while.
Adapting to New Technology
In the past, Google has forced websites to adapt to new technology. When mobile compatibility became a ranking factor, people were forced to update their websites even if they didn’t get much traffic from mobile searches. Now, being compatible with mobile is one of the most essential aspects of any website.
Local SEO works almost exclusively on the mobile platform now. It’s safe to say, that in the future this strategy will adapt to other forms of mobile technology as well. Local SEO has also adapted to modern software applications like Google Now, Cortana, and Siri. Voice search is becoming increasingly popular and search phrases are now framed differently.
Keeping an eye on current SEO trends will help ensure that you don’t have to deal with any unpleasant surprises in the future. If you have any questions at all about a local SEO or our other services, you can contact us at Savage Global Marketing. You can get in touch with us by filling in this contact us form and we’ll get back to you as soon as possible. You can also give us a call on 954 383 7092.