Recently, there has been an upsurge in the number of mobile redirects and Google has stood up and taken notice. Last year, Google clearly stated that that the company was against intentional and even unintentional redirects. Until recently, that warning was the only reaction from the company. Now, the giant is paying closer attention to webmasters and watching for signs of deceptive redirects.

This reaction indicates that Google might have seen persistence or even increase in the number of deceptive redirects from their mobile search. Naturally, they will look to curb this phenomenon.

What are Sneaky Redirects?

When a user is searching for results on their mobile phone search engine, the results in the SERPs provide then with a link. When she clicks on the link, it should directly take her to the website she wants to visit. In some cases, webmasters would use the redirect to take users to a website that would enhance their experience. These websites are usually optimized for mobile platform viewing.

Under Google’s Webmaster Guidelines, this is permissible. As the website that the user is being redirected to enhances the user experience, it’s allowed. However, there are some cases where the user is directed to a third party website that has no connection to the search she performed.

For example, if the user was looking for a list for good colleges to apply to in California, she would expect to be taken to a ranking website. Now, if the link redirects her to a mobile-optimized website containing the ranking, that’s acceptable. If it leads her directly to a website selling shoes or another website with irrelevant content, it’s unacceptable.

How to Know Users are Being Redirected?

Most webmasters aren’t even aware that their potential users are getting redirected to another website from mobile search. Here are some ways to investigate this:

  • Check your mobile browsing experience by searching for your website and following the link home. If it takes you somewhere else, you website might be hacked.
  • Check the analytics data and see if there’s any unusual drop in visitor traffic, especially traffic coming from mobile searches.
  • Listen to the complaints from your users regarding the redirect.

If you have any questions at all about web design, digital marketing, etc, you can contact us at Savage Global Marketing. You can get in touch with us by filling in this contact us form and we’ll get back to you as soon as possible. You can also give us a call on 954 383 7092.