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Search Engines are Testing Video Ads on SERPs

Most marketers knew this was coming: Search engines like Bing, Yahoo, and Google have been introducing paid video ads in their SERPs on and off for the past few months. As video ads are more intrusive than text display ads, the companies have naturally used some...

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Get Rid of Duplicate Listings and Improve your SEO

Local search is one of the most important advantages that small to mid-sized local businesses have over their bigger competition. There is also a fact that about 80% of the local searches lead to positive conversions. Naturally, local search is very important for...

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Local SEO Strategy as Your Best Marketing Campaign

It’s not uncommon for business owners and marketers alike to groan in dismay when SEO is mentioned, and rightfully, so. For all its effectiveness and importance, it’s not really an easy thing to pull off. Take just how Google determines rankings on the SERPs for...

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Now You can Know if Search Leads to Store Visit

It has long been known that local search does drive traffic to a traditional brick and mortar establishment. SEO and marketing experts have focused on local search and local keywords and have seen a rise in store visits and conversion rates. However, to date, there...

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The Best Strategies for Internal and External Link Building

A Brief Introduction to Link Building Whether you’re an experienced marketer or a newcomer, you’ve probably heard about link building. It’s essentially the practice of hyper-linking one body of text to another. It guides the reader to different pages that might...

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The Connection Between a Brand and Trust

Today, the destiny of large brands is determined by the customer. Competition is high and even the large brands can face the wrath of a disgruntled customer. Today, people have a lot of power at their fingertips, thanks to internet and the various media. While they...

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Mobile-Based Redirects are a Strict No-No

Recently, there has been an upsurge in the number of mobile redirects and Google has stood up and taken notice. Last year, Google clearly stated that that the company was against intentional and even unintentional redirects. Until recently, that warning was the only...

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