If you’re a business owner with even a passing familiarity with modern marketing strategies, you’ve probably heard of SEO. It stands of Search Engine Optimization and is a strategy to increase your visibility on the search engines results pages. The aim of SEO is to bring more organic traffic to your website, which often has high conversion rates. If you don’t have a website yet, click here to learn why you should invest in website design!
Savage Global Marketing encourages people to implement SEO and optimize their website. Doing so would not just increase their visibility on the search engines, but also ensure that their website works well. We also believe that the first page SEO service is a must. Here are some reasons why.
What’s a First Page SEO Service?
There are several companies out there that would guarantee you a spot on the first page of the search engine results. They’ll say that they have strategies and tools available that would ensure your website is on the top of the SERP. However, these promises aren’t easily kept. The fact is that where the website link stands on the SERP isn’t in our hands. We have no control of the search engine bots that do the ranking of your website. What we can do is optimize your website and make you a good candidate for the top of the SERP.
That being said, there are a number of ways in which you can place yourself at the top of the SERP. These require sophisticated SEO techniques but they would better your chances. There’s no guarantee that the optimization would place you in the top slot, but it would increase your chances. We’re almost always successful in getting the results we want.
What Are The Strategies Used?
The idea of first page SEO is to ensure that you’re on the first page. But you should also consider dominating the first page. That is possible. There are several ways to place your company on the top of the SERP and occupy the entire real estate above the fold. Here’s what we can do to achieve that result.
1 – Optimize the Website
The first step is to optimize the website to ensure that it’s up to the standards of the search engines. This would be the foundation for the entire first page SEO strategy. The website structure, content, the design, metadata, and other such aspects of your website need to be optimized. If these basics are not optimized, any other strategy that you use would be useless and ineffective. As a part of our first page SEO services, we perform all the basic on-site improvements that your website would need.
2 – Varied Content
Once the website is optimized, we move on to add diverse content to it. Good content will help us get backlinks from high-authority websites and improve your reputation in the industry. Most SEO professionals will only post written content with keywords placed in them to increase visibility. We know that’s not enough. If your website has a regular supply of great content, your online reputation would improve and you’ll be considered an authority in your niche. That’s a great thing as it would ensure your website ranks high. Your content is considered trustworthy and informative by the search engines.
But that’s not the only reason why you should include diverse content. You must be familiar with the Images and Videos tabs on the SERPs. If you have video and image content on your website, you will rank high on these results pages as well. There are several industries that can benefit from this. Search engine users don’t always linger on the Web SERP, after all. They will look under the Images and Videos tab as well.
3 – Google Maps
Google Maps and the Local 3-Pack is a boon to local businesses. They’re also a great way to place your business on the top of a SERP. All you need to do is claim your business on this tool. Whenever there’s a local search performed, the user might find your business listed on the top of the SERP and the address pinned on Google Maps. The pin should be placed on an accurate location and your name, address, and phone number data should be consistent and accurate.
That’s not easily achieved. While claiming your business is easy, making sure that your NAP data is consistent everywhere is very difficult. That’s why you need to hire an expert to handle it. They will look into local directories and other such places and check the data. They will ensure that the information provided is current and accurate. If your NAP data is consistent, you will rank higher in the Local 3-Pack section of the SERP. As that section usually occupies a considerable space above the fold, your business would be immediately visible.
4 – Reviews and Stars
Reviews on websites like Yelp, Yellow Pages, and Google+ can have a massive impact on your rankings. It’s a good idea to ensure that your business is getting plenty of good reviews. If you have a 4 to 5 star rating on the review websites, your business would stand out on the SERP and garner audience attention. Businesses with a large number of good reviews and high star ratings are often on the first page.
As professional SEO experts, we can suggest strategies that would help you get more good reviews and stars. You can encourage your clients and customers to leave behind some positive reviews. There are several other strategies that can be used to increase your rankings on the SERPs and dominate the first page. You need a professional SEO expert to handle the task. While landing on the first page of Google search results isn’t easy, it is possible.
If you have any questions at all about first page SEO or our other services, you can contact us at Savage Global Marketing. You can get in touch with us by filling in this contact us form and we’ll get back to you as soon as possible. You can also give us a call at 954 633 2963.