If there’s one sure-shot way to place your website link on top of the Search Engines Results Pages, it’s through PPC. The pay-per-click ads are usually placed above the fold and are quickly visible to the audience. When a user types a keyword that you’re targeting, your PPC ad would appear amongst the ads usually displayed at the top of the SERP.
This is very valuable real estate as it is the first thing that people notice when they view the results. At Savage Global Marketing, we offer excellent PPC management services that ensure your campaigns offer the best return on investment.
Skill and Experience Matters
You don’t realize just how difficult it is to manage a PPC campaign unless you start doing it yourself. There are several things you need to keep in mind and track over the course of the campaign. If the PPC campaign isn’t managed well, all the money that you have bid on the keywords would go down the drain. An experienced professional in this field would’ve done this a thousand times before.
They know the Google AdWords platform and all other tools involved in a PPC campaign like the back of their hand. That allows them to effectively manage PPC campaigns and keep an eye on the ROI. Great marketers are always aware that such campaigns need to be constantly monitored to ensure that they continue to deliver the results you need.
If the ads start delivering fewer conversions, it’s time to revise them. At Savage Global, we have the right experts for you. With our help, you get the best possible PPC campaign management for your clients. You can resell a fully functional campaign with your own logo on the reports.
How is a PPC Campaign Set Up?
If you don’t lay the right foundation, the building won’t stand. That’s very true for PPC campaigns. If the foundation isn’t right, your efforts will not give you any results. That’s why, we’re very careful about doing everything right from the very beginning. There are four clear steps to an effective PPC campaign:
- Research – A considerable amount of research goes into it, though people don’t realize it. While Google AdWords is an effective tool, you need something more for a successful PPC campaign. Thorough research of your client’s industry, product, company, and competition would help us understand your industry. Our expert marketer will then use the best possible tools to generate the right keywords for the campaign. This research is essential, because without it a marketer is walking blind.
- Building the Campaign – Once we have all the information we need and have found the right keywords, we start working on the ad copy. At this stage, we also decide the targeting parameters for your ads. We do test your ad copy thoroughly before considering it ready for the wider public.
- Launch – Once we’re done with the ad and are confident about the campaign, we set up the AdWords, bid on the keywords, subject the ad copy, and set the targeting parameters. It only takes a matter of hours for your ad to go live and start appearing on the SERPs.
- Analytics – We monitor the ads and their performances regularly and submit reports about it to you. That would help you understand how your money is being utilized and what kind of results you can expect.
Retargeting
Retargeting is another essential aspect of PPC. We use this strategy to target ads to people who have already visited your client’s website or even a particular product page on the website. We will set the campaign to automatically direct your ads to these visitors even after they leave the website. This would actually increase your click-through rate and conversions.
So, whether you’re an individual business owner who wants a good PPC campaign or a marketing company that wants to hire a third party to handle PPC, we’re a good choice for you. If you have any questions at all about, PPC, reputation management, local search, web design, and digital marketing, etc, you can contact us at Savage Global Marketing. You can get in touch with us by filling in this contact us form and we’ll get back to you as soon as possible. You can also give us a call on 954 383 7092.
