How Facebook’s Ad Review Process Works?

With over 2.4 billion users around the world, Facebook is the world\’s
largest social network. But it is also one of the most popular sites for
marketers. According to statistics, in the year 2020, 87.1% of U.S.
marketers will use Facebook for their businesses. Since Facebook is such
a huge opportunity for businesses worldwide, it is essential to know how
Facebook’s ad review process works. With a detailed insight into how
the Facebook ad review process works, you will be better positioned to
promote your business on the world’s third most visited website.

Ad Review Process — Overview

Once you create an ad on Facebook, your ad is subject to a review
process so that your ad complies with Facebook’s advertising policy.
Once you submit your ad, by clicking on "Promote," your ad goes in a
queue of ads that are "pending review," and a team of highly trained
Facebook employees will review your ad. They reserve the right to
approve or reject your ad based on Facebook’s Advertising Guidelines.
Whether your ad is approved or rejected, you will be notified by the
company. You must remember that once you click on "promote," you
automatically agree to the Facebook Terms of

Typically, the Facebook ad review takes 24 hours, but data indicates
that the response time may vary between 5 minutes to 2 working days.
data on Facebook ad approval time reveals that for a quicker review, it
is best to submit your ads on working days between 8 am and 8 pm Pacific
Standard Time with morning submissions getting an even quicker response.

Each ad is evaluated based on the text, images, target audience,
positioning of the ad, and the content on your ad’s landing page. Your
ad may not be approved in the following instances.

  • Your ad’s landing page is not fully functional, or there is
    misleading information on your landing page.

  • Your ad does not match the product or service that you are

  • There is too much text in your ad’s image.

  • The ad is not relevant to the target audience.

  • There are disruptive images and videos in your ad or on the landing

  • Your ad doesn’t fully comply with Facebook’s Advertising Policies.

However, since the Facebook ad review process is human-based, it tends
to be subjective and there is always a possibility that a good ad may be
rejected, and a bad ad may be approved. Also, an ad that is rejected by
someone might be approved by someone else.

Now that you already know how the ad review process works, it is time to
find out what to do if your ad is not approved.

What Can I Do If My Ad is Rejected?

If your Facebook ad is rejected, you will receive an email that explains
why your ad was rejected. Now you have two options to proceed.

Option 1: Edit/Recreate

Once you know why your ad was rejected, you can edit it to make sure
that it complies with Facebook’s advertising policies. In case, there
were concerns over the content of the landing page, and relevance to the
target audience, you can always sort the problems and edit your ad.

However, if your ad is rejected again or you could no longer edit it,
you can always recreate and submit a new ad for review.

Option 2: Appeal the Decision

If you feel that the content was appropriate and your ad rejection was a
possible mistake at the end of the company, you can appeal the decision
using this form.

Final Words

Facebook is a popular social media and to give a boost to your
e-commerce, you must fully explore this opportunity. Knowing how the
Facebook ad review process works, gives you a chance to promote your
business globally.

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