How often have you been told by people that you absolutely need to have a website for your brand or business? Probably a few hundred times, right?
There’s a reason why people emphasize so much on having your own website. It’s an excellent way to promote your business, and it’s completely owned and controlled by you.
However, putting aside all the benefits of having a website, the question that arises here is, do you really need to have a website immediately to promote your brand online?
Well, not really. You don’t really need a website right away for a successful brand or business because there are so many other ways through which you can promote your brand online. Having your own website isn’t easy either because it can cost a lot of money, and on top of that, you always need to update and maintain it regularly.
So, if your brand doesn’t have a website for now, know that it isn’t the end of the world for your business. There is a host of ways that you can use to promote your brand before you have a website. @ Take a [email protected]
Social Media Marketing
In a world where platforms like Facebook, Instagram, and Twitter are used to create a never-ending buzz, why not use them to promote your brand online? Social media has become such an integral part of our lives, and if you use it the right way, you can do so much for your brand even without a website!
Take Instagram, for instance. There’s no better or cheaper platform than this for small brands and businesses to advertise their products and create a brand image. Instagram even gives you the option for creating individual accounts for your business that generate insights and statistics which allow you to measure the performance of your business.
Remember those links with a little ‘ad’ sign that appear in Google search results when you search for something?
Those are called Google Ads Services, where you basically pay to boost your business links so that they appear on the top of the search results.
There’s a feature on Google called AdWords Express through which you can send prospective customers to your social media accounts on Facebook and Instagram, for example.
Facebook Lead Ads
This is a key tool for promoting brands and businesses online as they can effectively generate leads and attract your target audience. Although Facebook leads ads are a paid service, they are a great way to boost your brand without requiring a website.
These ads appear on Facebook newsfeed between different posts with an offer button for customers to click. Two clicks are all you need on your Facebook lead ad to turn potential customers into actual customers!
A major benefit of these ads is that they are fully customizable, and they allow you to target a particular audience. This doesn’t only make it a convenient way to attract potential leads for your brand or business, but it also helps increase the chances for your advert to be clicked on.
In order to make your ad successful, make sure that you use a relevant, attractive photo because graphics work faster than written text to catch the attention of the audience. Secondly, you could offer an incentive to prospective leads that makes them want to click on your ad, such as a ‘buy 1 get 1 free’ limited time offer or a discount code for their first purchase.
YouTube Channel and Running Ad Campaigns
Millions of videos are played daily on YouTube, which gives a great opportunity to businesses and brands to promote themselves online. If you don’t have a website just yet, YouTube is quite an effective way to market your product or service through an engaging video. The best part about YouTube videos is that they appear in the search results if you use relevant and related keywords in the video title and description, which ultimately gives the particular product high visibility.
Along with videos, you can leverage this platform to run advertisement campaigns for your brand and product as well. Video with ad campaigns is the ultimate combination to boost engagement and even in-store visits.
While you wait to launch your website for your brand, it is best to make use of the other platforms and online tools that are incredibly powerful for marketing and advertisement purposes.
When used the right way, even just Facebook on its own, can give a major boost to your brand like never before!