There are far too many articles on the internet, and it is a constant struggle for brands to break the clutter. What makes a user click on one link and not the next? What attracts a user to a certain blog post and not another one?
One of the first things that any user looks for is ease of reading. And there is nothing that is easier to read than a listicle!
What’s a listicle, you ask? Apologies – it seems like the English language is evolving every day, and there’s a new, chic term on the block every week. We smashed the two words list and article together to form ‘listicle,’ to refer to articles that are written in a list form. The method was popularized by BuzzFeed initially, but now that people have realized how convenient listicles are, they are quickly being adopted by other writers across the internet.
Try it. Google the “best vacation spot in Florida” or “best Indian restaurants nearby” and see how many listicles pop up. You’ll find yourself instantly attracted to them as they are conveniently broken up, and there is no unnecessary clutter to get through.
If you want to write a listicle of your own, good for you. Not only are listicles easier to read, but they are also easier to write. Let us explain to you how to write listicle… through a listicle!
How to Write a Great Listicle
1. Pick a Catchy Title
There are already a whole bunch of listicles on the internet, so you have to pick a title that sticks out and makes the reader want to click on your list. There must be hundreds of listicles for “25 top travel destinations,” for example, so your title needs to show that you have something different to offer. “10 Hidden Travel spots That no one knows about” is a far better title than the previous one.
2. Select Keywords
Of course, you must select your keywords before starting work on your listicle. Ascertain what the top Google searches on the topic are about and let that guide you. This is important if you want more traffic to make its way to your website.
3. Break Down the Topic into Steps or Lists
After writing a brief introduction on the topic, dive into the list. Break the topic down, research what your actual list is going to comprise of. One thing to keep in mind is that the list should be so clear and concise that even if someone skims through the list headings only, they get the gist of it fully.
4. Explain each point Thoroughly
Remember, listicles are not very wordy. Whatever descriptions they do have are clustered under the separate list and steps. Each step must be thoroughly explained and worded so as to give complete information regarding it. The information must be relevant and to the point.
5. Keep your language Clear and Concise
Listicles are supposed to be quick reads, so keep your language and tone simple and easy-to-understand. There is no need to show off your vocabulary and use jargon-y terms and formal tones. Brief descriptions about each of the headings must be written that deliver the content effectively.
6. Select Appropriate Images to Accompany the Steps
Since listicles are not supposed to be too wordy, they usually employ other methods to complement the text and make it easier to understand. Images, GIFs, short videos, and tutorials are all tools you can utilize while writing a listicle to get your message across more effectively and also make the listicle more visually appealing and attractive.
7. Give a Short Ending
Some people might have already lost interest by the time they reach the end of your list, but that does not mean you compromise on the quality of your conclusion. Put in some words of wisdom regarding the topic at the end, push the readers to turn their research into action, and wish them luck with it. A good ending to a listicle, as with any other written content, is the recipe for success.