If you have some experience in the sphere of marketing, you probably know that internal link building is beneficial. For some reason, professionals either underestimate just how important it is or simply don’t know how to implement it well. In fact, some people add internal links just for the sake of adding internal links, without really paying attention to content.
At Savage Global Marketing, we believe that every tool in marketing should be utilized judiciously. Just like you shouldn’t stuff irrelevant keywords into the content, you shouldn’t add irrelevant links. Here are some reasons why you should implement link building strategies today.
What are Internal Links?
Internal links are links in the content that direct visitors to another piece of content within your website. That’s why they’re called internal links instead of external links. For example, this article is discussing internal link building and why you should implement it. We can connect this article to another article on this very website that explains the best link building strategies.
As we’re linking to content on this website, it’s considered internal link building. If we were to connect to an external source that explains link building in technical detail like Moz does here, it’s external link building. A combination of both will only benefit your website, but it should be established carefully.
You will note in the above quoted example that both the internal and the external links are completely relevant to the topic mentioned. We haven’t placed a link here that would lead you to an article completely irrelevant to this subject. There are some SEO professionals who do that. They stuff the content with links in the hopes of improving their search rankings.
That’s never a good idea. The reason why professionals incorporate link building in content is to create an information flow and hierarchy. This flow needs to be systematic and clean. If a user clicks on the link, they should be directed towards relevant content. If the user is directed towards a completely alien topic, they’re not going to trust the source.
The Benefits of Link Building
Link building isn’t just for the users’ benefit. It offers website owners material benefits as well. Here are some of them listed below:
- User Friendly- As you might have deduced earlier, links make the user experience much smoother. They can navigate from one place to another to comprehend the entire text without having to seek out more information elsewhere. This significantly eases the user experience. This is one of most important SEO tools to remember. Google and other search engines are always looking for websites that would provide the best user experience. If your website doesn’t do that, it won’t be displayed higher on the SERPs. High quality back links and internal links would help you avoid that.
- The Bounce Rate- Internal links significantly decrease the bounce rate and encourages your visitors to explore your website further. This can be very beneficial as your audience is spending more time on your website. Most readers, in order to understand the content completely, will follow the links. Due to this, they won’t just read and leave, as in bounce. They linger to get the most information.
- Increase in Authority –As we mentioned in the previous point, links direct the users to more content. They also showcase to the user the length and breadth of your knowledge. For example, if you’re a designer and have a comprehensive library of articles on your website, links will encourage the visitor to explore. Not only will your audience gain information and knowledge, they will also see just how knowledgeable you are in the field. They’re more likely to choose you over your competitors in such cases.
- Link Juice-Every experienced marketer would tell you that adding internal and external links is vital. External links or backlinks, will bring a lot of visitors to your website. For example, if your article was mentioned and linked to by ten different external websites, readers from those websites would tickle in. If you have internal links, those incoming readers will follow those links to different pages on your domain. That’s what spreading the link juice means. Essentially, the incoming traffic is encouraged to explore your territory.
- PageRank- PageRank is essentially Google’s way to determine the authority of individual web pages. The web page would rank high depending on the quantity and quality of backlinks pointing towards the webpage. As we mentioned earlier, internal linking distributes the link juice amongst the web pages on your site. This means that the pages rank high on the Google PageRank and get higher visibility in the search engine. PageRank can be slightly confusing, but if you want to know more, Search Engine Land explains it well.
- Increase in Traffic –The website architecture and fluidity of linking is a factor in Google Search rankings. If you link properly, your website structure is very easy for the Google algorithm to travel through. If the algorithm travels through smoothly, it’ll assume that the users would travel through smoothly as well. That will place you higher on the SERPs. If you’re higher on the SERPs, you’ll attract more traffic. As your website provides better crawling and indexing experience, it is viewed favorably by Google.
Increased popularity and traffic will also help increase the Alexa Rank of your website, which would be great for your reputation. As you can see, internal links are extremely useful and should be present on every website. If you use a good strategy and plan carefully, you can rank very high in the search engines.
If you have any questions at all about web design, digital marketing, etc, you can contact us at Savage Global Marketing. You can get in touch with us by filling in this contact us form and we’ll get back to you as soon as possible. You can also give us a call on 954 633 2963.