LinkedIn is undoubtedly one of the largest and most popular professional and social networks out there, with millions of users that use this platform for career development and network. This means that there are millions of profiles on LinkedIn, each with something unique and different to offer.
So how do you make your profile stand out in such a huge online crowd? How do you ensure that potential employers and recruiters are attracted to your profile and give it a second look?
It is essential to note here that your LinkedIn profile isn’t just about listing down your professional achievements and experiences. It’s basically who you are, your story, and your journey. Your profile should be able to help you connect with people, draw attention, and get your name out there.
To help you do that, here are a few simple yet effective tips to stand out on LinkedIn.
Use Your Best Picture
A common way for people to create an impression about you on LinkedIn is through your profile picture, so why not use one that does the job well?
You need to upload a professional headshot on your profile, one that fits what you do and who you are. Every profile needs a good picture, but make sure that the one you choose for your profile is professional and of the highest quality.
Write an Intriguing Headline
After looking at your profile photo, the first thing that anyone visiting your profile will read is the headline present right below your name. The key is to write something about yourself or your work that pops instantly. Sometimes, an eye-catching headline is all that it takes to attract a recruiter and get them to consider your profile.
Remember one thing here that your headline doesn’t have to be all about your job title or designation. You must customize it and write something about how you can benefit others or something about your specialties. You only get 120 characteristics to work with, so make sure to use them wisely!
Have a Unique URL
A LinkedIn profile typically has a URL with the name of the person, followed by some random numbers. However, many people don’t know that you can customize your profile’s URL and edit it to make it something unique and memorable. It’s a small move, and you might not think much of it, but it goes to show that you took time out to change it and make it something that resonates well with your work.
The goal here is to make your public URL concise, smooth, and more relevant according to your overall profile.
Tell Your Story
There’s a ‘summary’ option on LinkedIn that gives you a chance to share your story with the world, and it’s important that you make the most of it. It could be a longer version of your headline, or something completely different such as your core characteristics, qualities, what you bring to the table, etc. Make it short, but at the same time, also make it enticing. Think of your profile on LinkedIn as a digital resume and the summary of your cover letter.
Display Your Portfolio
If you’ve done any work in your relevant field before, it is best to showcase it on your LinkedIn profile. Many LinkedIn users tend to skip the ‘Featured’ section on the platform where they can actually post all their work, including links, articles, and sample work. So, why not use it to your advantage and stand out on LinkedIn?
This is your chance to build a compelling online portfolio in order to show potential recruiters what you’ve done in the past and what you can do now. For instance, if you are a content writer and have some of your works published online, it would be great for you to mention the link to your content in the featured section.
Interact with Others and Keep Your Profile Active
You might not realize it, but interacting with your connections and keeping your page active is a great way to get noticed. Things like commenting on other people’s posts, sharing interesting articles on your profile, congratulating others on a work anniversary or a new job, and engaging in thoughtful comments are ways to keep your profile front and center with your professional network.
LinkedIn is one of the most powerful online tools to create connections and seek new career opportunities. However, everything starts with your profile, so you must make it stand out and keep it up-to-date at all times.