Keyword research and usage lies at the heart of SEO practices and digital marketing. If you want to attract the right audience and generate meaningful leads, you need to utilize the right keywords. If you aren’t using the right combination of long-tail and short-tail keywords, you aren’t optimizing your content right, and that will lead you nowhere. In this article, we talk about the top 5 free keyword research tools you can use to find the right keywords.
Before we dive into our recommendation, let us first identify what constitutes the right keywords. The term though vague, is incredibly meaningful. Here are the metrics you can use to identify whether your keyword of choice is right or not.
- Relevance – They should fit well within the context of your content. If the keyword you use does not contribute to the fulfillment of your goal, then it is as useless as you talking about cats when selling fish food.
- High-density search volume – keywords with a high search volume produce ideal results. Using keywords, nobody searches for is as good as putting out a piece without any keywords at all.
- Use keyword research tools – Keyword research tools can help you find keywords that are relevant to your content and have a high search volume. With them, you can find keywords to draft your pieces around, which falls within ideal SEO practices.
Here are the top 5 free keyword research tools that you can use to optimize your content if you’re looking to rank highly on the search engines.
SEMrush is an incredibly functional digital marketing tool that allows marketers to optimize and market content across all social media platforms. The company offers paid services to its customers, but you can also avail of their free trial to get the hang of SEO optimization resources they offer. With it you can:
- Generate countless keywords
- Collect backlink data
- Conduct in-depth competitor research
The site offers a 30-day free trial for its pro package and a 14 day free trial for the GURU package. The pro package offers 40+ advanced tools that you can use to create a profitable site. It has all the essentials you could need.
However, if you need a little something extra, then you should look into the GURU package. It offers all PRO features and branded reports, content marketing platforms, extended limits, and historical data.
2. Google Keyword Planner
Google Keyword Planner is another free tool that offers a wide range of functionality. It is ideal not only for building your site but also for promoting your content through advertisements.
A significant benefit of using Google Keyword Planner is that you get the information directly from the horse’s mouth. Google is the most popular search engine, and it is the one the majority of content marketers target.
Getting the analytics report from the source is the best way to understand the market trends and identify keywords relevant and useful for your content.
If you’re unable to come up with keyword variations that make sense and are relevant, then UberSuggest is the tool for you. Within a second, it can generate an extensive list of variations of whichever keyword you type in.
You can also customize your research by typing in the keyword and adding in a simple + followed by the alphabet you want a variation of. The tool is ideal for those who want to increase their contents’ reach without overstuffing their article with the same keyword. By adding in variations, you can effectively fool Google’s algorithm, ensuring your content ranks well.
If you struggle to generate optimized titles, then Soovle is the one for you. With it, you can enter the incomplete title and have the tools autocomplete feature generates a list of highly searched titles for you in no time.
Soovle is ideal for all those targeting multiple search engines. It allows you to customize the title for a wide range of platforms, including Yahoo, Amazon, and YouTube, and so on.
5. Word Tracker Scout
If you want to get into your competitor’s minds and get your hands on the keywords they use to rank well, this is the tool to use. The Word Tracker Scout is a chrome extension that allows you to pick apart any piece to identify what keywords the site is using and generate insights.
It is incredibly easy to use and allows you to analyze any website that you visit. When you want to develop an edge over others in the market, this is the tool to use.
This concludes the end of our top 5 free keyword research tools that can help you optimize your content better.