When one thinks about marketing their new product or brand, Reddit is a name that does not seldom come to mind. Mainly because, according to many marketers, Reddit is considered to be a market black hole that only takes a lot of time and effort only to see your effort and money disappear into the abyss that is Reddit. But, while some have given the platform a bad rap, and there are certainly other options available for marketing purposes, here, we are going to make a case for why it is a good idea to use Reddit for marketing. So, without further ado, let’s get started.
What is Reddit?
Reddit is basically a discussion and social news aggregation platform, which also happens to be the sixth most popular website in the US. In case you were wondering, yes, Reddit is ahead of other sites such as Instagram, LinkedIn, and even Twitter. The combined visits from desktop and mobile devices are in billions (1.6 billion) to be exact, which actually makes it live up to its self-proclaimed designation of “the front page of the internet.” So, why should you care about advertising on Reddit? Well, the platform offers targeted niches for just about every industry and topic under the sun. But that’s not the only reason why marketing on Reddit is such a good idea. Since the structure of Reddit is based on sharing information, that means you are more likely to get your information in front of more users by using Reddit. And the best part is, your information will most likely be shared with your target demographic, as in, people who are or might be interested in the product or service that you are offering.
A Great Place to Build Trust
Creating a winning brand is all about gaining the trust of your clients, which in turn, results in a loyal following. Reddit is all about building communities and creating trust. Since those who use the platform frown upon any sort of self-promotion, it gives you the opportunity to build your own community by interacting with others and providing your audience with valuable information. Once you have managed to build trust with your audience on Reddit, you can rest assured that your brand message and posts will be shared with your loyal following, and as mentioned, this will ensure that your marketing efforts are targeting the right crowd.
Find the Right Subreddit
Unlike other social media platforms, where you can just create an account and post content, using Reddit will be a bit tricky. Those who use the platform are familiar with subreddit. Since Reddit content is curated according to the topic, the subreddit is the niche that you will be targeting. In order to make your subreddit stand out, you must post awesome content that will grab the attention of others, who will, in turn, share your content with others on the platform. Using Reddit for marketing or advertising your brand is just like any other social media platform. However, with the right strategy, lots of patience, and awesome content, it can become one of the most important tools in your marketing arsenal.