What Is Schema Markup – Guide to Structured Data

Schema markup is one of the latest evolutions in SEO. Unfortunately, not many people are equipped with the right information about this new and powerful forms of optimization. However, once you develop an understanding of what schema markup is and how to use it, you can give your website a boost in the search engine result pages (SERPs).

In this post, you will find out what schema markup and how you can use it for your website.

What is Schema Markup?

Schema markup is semantic vocabulary (code) that allows you to use specific words on your website that can help users get more relevant information. As a result, your website gets a better outlook on the SERP. And if you don’t understand what schema markup is, don’t worry. If you have used rich snippets, then you will develop an understanding of what schema markup is.

Schema Markup Gives Meaning to Your Content

The internet is overloaded with information and not every bit of information makes sense until it is structured. Using schema markup, your website will not just give data but will also explain what that data means.

Let’s take a look at an example.

If the word “Alex Johnson” appears on the article so every time your website would appear if someone enters this name on the SERP. However, if you use the right schema, you can tell the search engine that Alex Johnson is the name of the author and not a random collection of words. So by giving relevant information to the search engine you can optimize the turnaround of your website.

Easy to Use

Schema markup has a unique coding vocabulary in microdata format. You don’t have to learn a new coding skill. Your webpages with different mark ups still use HTML. However, the only difference is adding bits of schema.org vocabulary to HTML Microdata.

Schema Markup is User-Focused

By adding the right schemas, your users can find out what your website is all about and all other relevant details about your business simply through the SERP. This is exactly why schema markup is also known as your “virtual business card.”

In all, schema markup can help improve the rank of your website at the SERP and give your business more visibility. You can choose from hundreds of different types of markup and use them for all types of contents including articles, book reviews, software application, products or any other type of content.

How to Use Schema Markup for Structured Data

Using schema markup for your website is fairly easy and if you are trying to do it yourself, the first thing that you need to do is to go to Google’s Structured Data Markup Helper. Using this tool, you have to select the data type, and then enter the URL of the website on which you want to add the markup and click “Start Tagging”. As soon as the page loads, start selecting and tagging items that you would like to feature as rich snippets in the SERP. Once you are done tagging, it is the time to “Create HTML” and Google Structured Data Markup Tool will help you generate your code.

A key to remember is to markup as much data as possible. This ensures that your website turns up every time on the SERP. # Bottom Line

Schema markup is one of the simplest and most powerful ways to promote your website on the SERP. It is surprising that while it is simple to implement, very few businesses and websites have taken advantage of it. But let’s not forget that schema markup is SEO innovation that will probably be with us for a long time. So, it is the right time to learn and implement the right markup to improve your search results.

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