If you own or are thinking about starting a business, you may have asked yourself the question “What is SEO” at some point in time. SEO simply stands for “search engine optimization,” and it consists of a set of practices that are used to increase a website’s search engine rankings. It also involves designing user-friendly sites that cater to the needs of web surfers. SEO involves many different technical and creative elements, but it is not as complex as many people think. If you live in the Florida area, and you have considered employing SEO to increase your site’s visibility, you will find the information below to be extremely helpful.

The Importance of Search Engine Results

Commercial search engines, such as Google, Yahoo, and Bing drive the majority of traffic on the web. When users are seeking out information about a topic, product, or service, more than likely, they will employ one of these search engines. Search engines have the unique ability to target traffic to specific users, and if a search engine cannot find your content or site, you will have very few visitors to your site. When a user types a word or phrase into the search box, the first sites listed in the results will probably be the most SEO-friendly. Marketing research has even shown that the vast majority of users only pay attention to sites and advertisements on the first page of results.

Popularity and Rankings

A wonderfully built website is great, but in order to increase your visibility, you must increase its popularity. Unfortunately for many businesses and blogs, search engines assume that the more popular a site is, the more important the information must be. This means that sites with the most popularity will have the highest search engine rankings, whether or not they contain the best information. In general, the top three results will generate the most web traffic.

Keyword Usage

Keywords are one of the most important factors in SEO. When a user types a word or phrase into a search box, the engine will rank sites using certain “keywords” that are embedded in the site’s content. Sites that contain relevant and skillfully used keywords will garner the most traffic. Finding out what keywords are most relevant to your industry or topic is essential for success, and contrary to popular belief, overloading your content with keywords will not increase its visibility. The words must be properly chosen and placed throughout the site.

Additional SEO Components

Keywords are exceptionally important, but there are other components that influence search rankings. Some of these components include:

  • Site usability
  • Meta descriptions (a brief description of the site)
  • Title tags
  • Domain names
  • Links to and from the site

Understanding and manipulating the aforementioned site components requires a strong grasp of technical languages such as HTML, and website design in general.

Hire an SEO Marketing Professional

Implementing elementary SEO tactics can be done by virtually anyone, but the vast majority of individuals and businesses will need professional assistance to increase their rankings. The written content on your site must also support the technical elements. If you live in Florida and want to increase the visibility of your business site or blog, Savage Global Marketing may be able to assist you.