Short for Search Engine Optimization, SEO is a specialized technique content marketers use to increase the quality and quantity of traffic their site and content receive. It involves the use of long-tail and short-tail keywords with different analytics tools to obtain targeted traffic that converts. It may sound like a piece of cake, and in some ways it is, but also, it isn’t.
Here we answer the two most commonly asked questions about Search engine Optimization, ‘what is SEO’ and ‘how SEO works.’
What Is SEO?
As mentioned earlier, SEO optimizes your content and your website to attract large volumes of quality traffic to your platform. Bloggers use it to get more views, and marketers and e-commerce entrepreneurs use it to increase sales. The end goal is to build a loyal consumer base and keep the traffic coming so that you stay relevant in the online community.
SEO can help you do this in three ways:
- Bring Organic Results – You could use various pay per click models to increase sales and get traffic for your site. However, the minute you stop paying, you will notice a substantial decrease in traffic, which proves harmful for your business. SEO is a zero-investment model that can help generate quality traffic that will stay.
- Improve Quality of Traffic – With organic search results, you don’t buy visits, which proves incredibly efficient. Because these visits aren’t dependent upon the amount of money you spend on advertisement, they are likely to be quality leads genuinely interested in your products.
- Increase the Quantity of Traffic – SEO also allows you to scale your growth. It allows you to test new strategies and keep improving your content to bring in an increasing number of visitors. Once you get people clicking, your ranking improves, significantly increasing the quantity of traffic directed towards your site.
How SEO Works?
SEO works by picking apart the ranking factors in Google and using those as a guide when creating content. All search engines have algorithms that guide how the engine operates. SEO primarily revolves around fooling that algorithm into believing your content is the best and should be rated number 1.
Here are a few factors and their importance as per numerous SEO experts:
- 9 % – Authority Links in the Domain – the chances of your content ranking well are heavily dependent on the quality of your site. If the domain is not considered an authority and does not include external and internal links to authority sites, then the chances of your content ranking well are next to none.
- 15% – Page Links – Similar to domain links, the page itself must have external links to authority sources.
- 94% – Page Keywords – Most people think keywords are the most critical component of SEO when, in fact, they rank third.
- 8% – Content Quality – Ease of readability, content length, uniqueness, and language all play an essential role as well.
Other ranking features include Domain branding (8.59%), Traffic data (8.06%), Social metrics (7.24%), Site level keyword usage (6.98%), and Site Optimization (5.21%). @ We hope this blog answers your questions ‘what is SEO’ and ‘how SEO works.’ However, you must understand that optimization is a process that has a very steep learning curve. It is a continually evolving process that requires SEO experts to be on their toes continually. When you do take it up, make sure to give yourself room for trial and error.