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All Points Boats2018-05-24T22:22:41+00:00

Project Description

Brief

All Points Boats is a yacht engineering company that is addressing a seismic transformation in the industry’s history: digitization. They have a wealth of content and face the critical need to develop strong online visibility and traffic to their website and products. With more than 30 years in yacht service, APB specializes in ABS welding, piping and custom fabrication.

Their challenge is to capture search traffic with brand new content while dealing with growing competition and the ever-changing search environment. The company had recently faced a search engine algorithm update and penalty that wiped out virtually half of the natural search traffic to their website. In addition, APB needed to prove the value of investment in content marketing and SEO to secure support and resources from management to remedy the penalty and grow organic search as a primary marketing channel.

All Points Boats

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Deliverables

All Points Boats first contacted Savage Global Marketing following various issues they had encountered with their existing Marketing company at the time. In turning to Savage Global, APB’s goal was to fully redevelop apb1.com with a strong focus on key components such as navigation and browser compatibility. The company also wanted to focus on increasing their online and mobile sales. Finally, they also sought to add new interactive features to the site to generate more buzz.

The new website for All Points Boats was revamped with a bold new design and several upgraded functionalities, including a new homepage image slideshow, RSS feeds, Flash accents, an interactive show floor plan, and printable media badges. The wealth of videos and images in the popular services area offer a comprehensive listing of current and future projects to generate plenty of buzz and help encourage future conversions.

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Our Results

1

WEBSITE

2+

VIDEO PRODUCTIONS

105,000+

SHOWN TO

100%

BRAND STRENGTH

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