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Foster’s Yacht Services2018-05-24T22:41:10+00:00

Project Description

Brief

Specialized in fiberglass construction and ABS custom design services, Foster’s Yacht Services has been in business for over 30 years. A large focus of the migration was on limiting any negative impact to the organic channel: reductions in organic traffic, organic revenue, total keyword presence in the Search Engine Results Pages, or total pages indexed by the Search Engines.

There was an understanding that removing a product category from the site would most likely lead to a decrease in all categories, but that through careful planning this decrease could be minimized.

Foster’s Yacht Services

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Deliverables

They were looking to build a website that was recognized and branded to the color scheme (yellow and blue). They had requested a clean simple look that allowed for captains and owners to easily move through the site finding any service they may need. Multiple data points were used to track the progression of the Foster’s site over time to ensure goals and expectations were met.

All of this was achieved through the detailed process of mapping, planning, auditing, and information sharing at regular intervals over the months prior to launch, and now exists as an outline for how a typical migration and redesign can benefit from a focus on the organic channel during such a time. Anyone that knows this company would recognize it at first glance of opening the website on desktop or mobile. This allowed us to create a lasting effect on the customers.

  • Print Design Services

  • Content Marketing

  • PPC Advertising

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Our Results

127%

NEWS CUSTOMERS

2140%

PAGE VIEWS

28%

BOUNCE RATE

87%

LEADS & CALLS

We get a lot of engagement from YouTube, Google, and Facebook, from the regular videos which we post twice a week. Our clients have said that we have a beautiful and informative website. They’ve done everything in our agreement. I haven’t had a problem with their team. The hiccups came from our side of the work not being on-time. – Dennis Foster, Owner

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