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Pines Ford2018-08-13T19:45:57+00:00

Project Description

yellow mustang pines ford

Brief

Located in Pembroke Pines, FL, Pines Ford is the leading Ford dealership in the South Florida area. The company has strong roots in physical retail, and E-Commerce was an emerging channel for them. Pines Ford did not have a methodical approach to content marketing, and was not generating organic traffic. Ultimately, the company was struggling to adjust their online visibility to keep up with the national downward trend in lead volume, as many consumers were turning towards online search for their car shopping needs.

They needed a strategy beyond the outdated cookie-cutter methods that could move quickly enough to keep up with Google’s ever-changing recommendations, while increasing visitors to their website. After discussing their company-wide focus on search engine optimization, website conversion, and customer service with Savage Global Marketing, Pines Ford felt ready to make the switch.

Deliverables

Savage Global Marketing was able to identify and isolate the various technical issues that were causing the algorithmic penalties. Utilizing our platform, SGM was able to pinpoint issues and address them by assigning tasks for implementation. On the next crawl and re-index, our team witnessed a full recovery and even higher levels of visibility than in pre-penalty periods.

Additionally, our team was able to analyze competitors, conduct a thorough site audit, optimize existing content, and launch numerous link-building campaigns. The approach helped the team prioritize SEO initiatives, create a strong workflow, and implement tactics according to schedule. This allowed us to reap the benefits of enhanced visibility prior to their peak season of business.

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Our Results

4+

YEARS WORKING TOGETHER

204%+

YEAR OVER YEAR GROWTH

36%

BOUNCE RATE

58%

LEADS & CALLS

We, at Pines Ford Lincoln, have been doing business with Savage Global Marketing for close to four years and our experience has been simply remarkable. Savage Global Marketing goes above and beyond our online service needs. Our SEO has been increased dramatically and efficiently because of their staff member dedication and their top the line technology. Perhaps the best part is the personalized customer service they offer, on-call and ready to serve and answer any question as needed without the hassle of dealing with automated systems and lack of personal attention which is what every successful business desires. – Martin Carrieri, General Manager

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