Located in Pembroke Pines, FL, Pines Ford is the leading Ford dealership in the South Florida area. The company has strong roots in physical retail, and E-Commerce was an emerging channel for them. Pines Ford did not have a methodical approach to content marketing, and was not generating organic traffic. Ultimately, the company was struggling to adjust their online visibility to keep up with the national downward trend in lead volume, as many consumers were turning towards online search for their car shopping needs.
They needed a strategy beyond the outdated cookie-cutter methods that could move quickly enough to keep up with Google’s ever-changing recommendations, while increasing visitors to their website. After discussing their company-wide focus on search engine optimization, website conversion, and customer service with Savage Global Marketing, Pines Ford felt ready to make the switch.