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Pines Lincoln2018-07-26T12:52:38+00:00

Project Description

Brief

With strong roots in physical retail, Pines Lincoln Dealership did not have a methodical approach to content marketing, and was struggling to adjust their online visibility to keep up with the national downward trend in lead volume as many consumers were turning towards online search for their car shopping needs.

After discussing their company-wide goals regarding search engine optimization and website conversion, Pines Ford felt ready to make the switch. The company has been an SEO client since 2014. Throughout their campaign, the SEO team has helped navigate multiple domain switches and platform migrations, while delivering solid increases in organic search and conversions.

Deliverables

A company made up of individuals who believe that quality begins with the service, Pines Lincoln didn’t just need a one-off campaign idea or light creative content upgrades—they needed an agency that could handle their service, parts, accessories, and wholesale divisions, while reaching B2B and B2C markets across digital and traditional marketing channels. And handle the above with confidence, flexibility, and unflinching execution. Every time.

Hoping to increase traffic and conversions to their website, Pines Lincoln looked to SGM for a creative execution that could generate excitement around their content. And we delivered. Inspired by Pines Lincoln’s commitment to customer service, we helped our client launch a new digital experience, completed with a robust content overhaul for search engine optimization.

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Our Results

4+

YEARS WORKING TOGETHER

122%

YEAR OVER YEAR GROWTH

41%

BOUNCE RATE

43%

LEADS & CALLS

Our experience has been so positive with Savage Global Marketing that we have extended their services to other parts of our business including an smart phone application for our customers that mirror our website’s content and get refreshed according to the site to give our clients the most up to date information in the new age of mobile. If you want to take your business to the next level, we highly recommend doing business with a company that can be trusted and will offer the personal attention that any organization who wants to have the right online presence needs, Savage Global Marketing is such a company. – Martin Carrieri, General Manager

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