Pines Ford Lincoln claims to be the best Ford dealer in Florida, and they have the metrics to back up this claim.
The major problem that Pines Ford had was online visibility and interaction with the intended clientele. This is one of the problems typical of dealerships. It’s challenging to target the right audience and drive organic traffic towards the website. Another flaw in their strategy was the lack of focus on SEO.
That’s where we picked up the project. Ford Pines came to us in Feb 2013 to help them with their new brand image, online visibility, and SEO. We worked on their website’s SEO first, making it both mobile-friendly and better-ranking on SERPs. To enforce the branding image and to ease the customers that visited the website, we created Google Virtual Tours for them.
We also had to focus on content creation to attract more organic traffic. Through several blog posts a month, we managed to develop consistent content routinely. Pines Ford’s management remained in constant contact with us, and we shared a lot of ideas with them to improve their branding needs.
Pines Ford Lincoln
The SEO strategies that we implemented (especially making the website mobile friendly), started producing effective results immediately.
- Mobile traffic increased by 201%
- Web visitors increased by 117% (from 9,200 visitors to 20,000)
- New user traffic exploded: 379% in one year
- Traffic increased to about 800 webpage visits a day
- The average time on site decreased, but only because the layout was now more comprehensive, and visitors didn’t have trouble finding the right information/product.
These results help solidify Pines Ford’s trust in us, and we have been working with them ever since. This project is a prime example of how effective re-branding and digital marketing efforts can be when the right resources are allocated in the right areas.