Multiple data points were used to track the progression of the Foster’s site over time to ensure goals and expectations were met. All of this was achieved through the detailed process of mapping, planning, auditing, and information sharing at regular intervals over the months prior to launch, and now exists as an outline for how a typical migration and redesign can benefit from a focus on the organic channel during such a time.
We created their branded style website that came out beautiful. Anyone that knows this company would recognize it at first glance of opening the website on desktop or mobile. This allowed us to create a lasting effect on the customers.