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Lauderdale Marine Center


Located in the heart of Fort Lauderdale, FL, Lauderdale Marine Center is one of the largest marinas in the United States. With a unique business model that promotes full customer control over contracts and billing, LMC is home to over 60 of the finest marine contractors worldwide who offer the highest quality service at competitive rates.


The Objectives

After acquiring Lauderdale Marine Center and Riverbend Marina, the new group of owners wanted to become more accessible to boat and yacht captains, improving their NAP so crews could find their locations. In order to provide greater device accessibility the company needed a responsive website designed to improve organic SEO search results and boost overall conversion. Additionally, LMC needed an easy and flexible blogging platform to help connect with their customers.

What We Did:

Savage Global Marketing designed a modern-day website containing videos and pictures to tell the story of what happens daily at LMC. Our team analyzed competitors, conducted thorough site audits, optimized existing content, and launched numerous link-building campaigns. The approach helped prioritize SEO initiatives, create a strong workflow, and implement tactics according to schedule. This allowed us to reap the benefits of enhanced visibility prior to their peak season of business.The traffic increased dramatically after the release and allowed for users to further engage with their favorite marina, and the website was a showcase of the expansion and growth of LMC brand during the Fort Lauderdale International Boat Show in 2016.

The Savage Results:

  •   Increased customer engagement

  •   Increase online leads and conversions

  •   Increase awareness of the LMC brand

  •   User Experience that is loved by captains, crew & customers

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