Pines Lincoln

Located in Pembroke Pines, FL, Pines Lincoln is the leading Lincoln dealership in the South Florida area. Pines Lincoln has been with Savage Global Marketing SEO since 2014. During their campaign, the SEO team helped navigate multiple domain switches and platform migrations while delivering solid increases in organic search and conversions. During each step of the migration process, our team ensured that all best-practice SEO techniques were followed to ensure minimal volatility and maximum results.Ultimately, Pines Lincoln was struggling to adjust their online visibility to keep up with the national downward trend in lead volume as many consumers were turning towards online search for their car shopping needs.

The Objectives

They needed a strategy beyond the outdated cookie-cutter methods that could move quickly enough to keep up with Google’s ever-changing recommendations while proving that they could continue to bring visitors to Pines Lincoln website. After discussing their website platform, lead guarantee, and company-wide focus on search engine optimization, website conversion, and customer service with Savage Global Marketing, Pines Lincoln felt ready to make the switch. Even before moving to their website platform, it was clear to Mr. Carrieri how “focused” Savage Global Marketing was on “increasing our online visibility” and converting organic website traffic into leads.

"Our experience has been so positive with Savage Global Marketing that we have extended their services to other parts of our business including an smart phone application for our customers that mirror our website’s content and get refreshed according to the site to give our clients the most up to date information in the new age of mobile. If you want to take your business to the next level, we highly recommend doing business with a company that can be trusted and will offer the personal attention that any organization who wants to have the right online presence needs, Savage Global Marketing is such a company." - Martin Carrieri, GM at Pines Lincoln

What We Did:

Savage Global Marketing was able to identify and isolate the various technical issues that were causing the algorithmic penalties. Utilizing our platform, SGM was able to pinpoint issues and address them by assigning tasks for implementation. On the next crawl and re-index, our team witnessed a full recovery and even higher levels of visibility than in pre-penalty periods. Additionally, our team was able to analyze competitors, conduct a thorough site audit, optimize existing content, and launch numerous link-building campaigns. This approach helped the team prioritize SEO initiatives, create a strong workflow, and implement tactics according to schedule. This allowed us to reap the benefits of enhanced visibility prior to their peak season of business.

The Savage Results:

  •   Increased organic visits 56.9% YOY

  •   Increase unique visitors by 55.5%

  •   Decreased bounce rate to under 30%

  •   Increased online leads by 43%