All Points Boats first contacted Savage Global Marketing following various issues they had encountered with their existing Marketing company at the time. In turning to Savage Global, APB’s goal was to fully redevelop apb1.com with a strong focus on key components such as navigation and browser compatibility. The company also wanted to focus on increasing their online and mobile sales. Finally, they also sought to add new interactive features to the site to generate more buzz.
The new website for All Points Boats was revamped with a bold new design and several upgraded functionalities, including a new homepage image slideshow, RSS feeds, Flash accents, an interactive show floor plan, and printable media badges. The wealth of videos and images in the popular services area offer a comprehensive listing of current and future projects to generate plenty of buzz and help encourage future conversions.