Project Description

bella dahl

Brief

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Designed in Los Angeles since 2010, Bella Dahl creates ultra-soft women’s essentials that pull influences from the laid-back, Southern California lifestyle. With each and every item being hand-dyed, the brand takes pride in the quality of its product. Bella Dahl has evolved into a global brand known for its luxuriously soft pieces that dress influencers, trending celebrities, and stylish consumers.

Bella Dahl was facing problems in terms of revenue generation and transactions regardless of the continuous advertisements on major paid marketing sources like Facebook Ads, Bing Ads, Google AdWords etc. They were trying hard but there was a pitfall that was snatching the expected and desired results from paid advertising channels. Though Google AdWords was the main source for promotions, they were not generating enough conversions and revenues. That’s when Savage Global Marketing took over the project and fixed it up for them.

Deliverables

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After further analyzing the company’s Google Analytics, our Google AdWords experts found a few dodges responsible for poor conversions rates in terms of money like Ads on Facebook, Bing and Google AdWords. Based on the findings, Savage Global Marketing decided to begin with reducing cost from non-performing sources. So, we paused all non-performing campaigns from Facebook and diverted the remaining budget to Google AdWords and Bing Ads.

We also closely worked with our designer and developer to improve the user experience of mobile users, adjusted the bids and tested the website in all different mobile devices and tablets at the same time. Within a week, we started seeing more conversions at lower cost by reducing overall clicks from non-performing assets.

  • Artwork Design

  • Content Marketing

  • PPC Advertising

Got Ideas?

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Our Results

$400K+

SALES

3M+

IMPRESSIONS

44%

CONVERSION RATE

68%

NEW CUSTOMERS

Related Work

DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP.

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