They were looking to build a website that was recognized and branded to the color scheme (yellow and blue). They had requested a clean simple look that allowed for captains and owners to easily move through the site finding any service they may need. Multiple data points were used to track the progression of the Foster’s site over time to ensure goals and expectations were met.
All of this was achieved through the detailed process of mapping, planning, auditing, and information sharing at regular intervals over the months prior to launch, and now exists as an outline for how a typical migration and redesign can benefit from a focus on the organic channel during such a time. Anyone that knows this company would recognize it at first glance of opening the website on desktop or mobile. This allowed us to create a lasting effect on the customers.