Founded in 2007 by Carlos Reyes, K & G Marine is a marine welding and metal fabrication company that is addressing a seismic transformation in the history of its industry: digitization. Video gained its popularity by earning more and costing less. As trends in technology have evolved, video has become less expensive to create. At the same time, promotion and tracking tools have made major strides, making it easier for marketers to turn cheaper content into more successful collateral.
Specialized in custom stainless steel parts for all vessels and luxury yacht, K & G Marine wanted to work with a local marketing agency to develop a strategy that could successfully integrate videos into their marketing campaign, and get the most from their visual content. Their goal was to generate search traffic with brand new content, while dealing with growing competition in the ever-changing online environment.