SEO EXPERTS & GOOGLE

Most of us know that SEO is no longer focused solely on keyword techniques. Instead, it has become a set of strategies that integrate in search of authority and relevance. As a result of Google's new algorithms and willingness to increase results in the face of ever-increasing competition, a solid SEO strategy developed by an SEO expert must be present in the digital marketing strategy of any business, helping shape and define which direction the company should go.

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THE 3 PILLARS OF SEO

In order to execute strategies in optimization, the SEO expert must constantly deal with challenges and opportunities involving the 3 pillars of SEO: content, data mining and keywords. From this perspective and from the deep knowledge that SEO provides, the SEO expert with such skills will be prepared for any other challenge involving digital marketing. However, being an SEO expert is not for everyone, although every digital marketing and ecommerce business professional should have at least intermediate knowledge in search engine optimization.

Why hire an SEO Expert?

Firstly, for their professional training and expertise. SEO experts have much more comprehensive knowledge, knowing how to manage operational strategies, content and relationship, building a connected SEO management focused on the digital marketing strategy. In addition, SEO needs to be well aligned with the goals set by the marketing department, which, in turn, is directly related to the financial planning of the company.

QUALIFICATIONS OF AN SEO EXPERT

SEO experts must be attentive to the adaptation of the steps of SEO planning to the analytical results found in the marketing research. Ultimately, an SEO expert will:

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Main Goals Of An SEO Expert

The optimization of a site for search engines must be based on three basic principles: relevance, authority and performance. The first two are the foundation of SEO and the third must be accompanied so that all the effort employed is not in vain. Below is a summary of each of these basic principles of SEO:

What About On-Page And Off-Page SEO?

Search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they are on completely different sides of the fence when it comes to improving your search engine rankings.

  • 1. On-page: what is your site (or your page) about?
  • 2. Off-page: how authoritative is your site? How popular is it?

On-Page SEO

Improvements made to websites, whether involving content, meta tags, internal links and other measures based on good SEO practices are considered On-Page SEO. In summary, it is the group of techniques used in the optimization of the website or blog.

Off-Page SEO

Alternatively, Off-Page SEO consists of everything you do outside of your page or website to be able to be linked and shared on the web, whether on other websites or on social networks. This technique is one of the factors that is most brought into contact by search engines when we refer to the authority we mentioned above in the text.

Simply put, on-page SEO determines what you rank for, while how high you rank in the search results is largely determined by off-page factors. When developing a sound SEO strategy, the SEO expert must follow all the steps of the SEO cycle: strategic planning, On-Page optimization, content creation, link building and finally, monitoring and analysis. If you have further questions about a SEO or would like to learn more about other services, drop us a line, give us a call or visit our website. We look forward to working with you!

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