Media Planning2018-08-14T22:03:15+00:00

MEDIA PLANNING HAS CHANGED.

And it’s now the most innovative ways brands reach consumers

Media planning is one of the four key disciplines within advertising, along with account management, brand planning and developing creative. At Savage Global Marketing, we give consumers a reason to love a brand by connecting their needs and desires to the brand’s purpose and benefits, then create a media ecosystem that can initiate and sustain the connection long-term.

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BENEFITS:

Increases Reach
Differentiates Your Brand
Explains Brand Purpose
Promotes Engagement
Execute Well

The role of media planningis timeless: design and deliver a value exchange between brands and consumers.

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Motivate Consumers With Value

In today’s marketing environment, media ROI can’t be defined by efficiencies related to scale and knowledge alone.

Exceptional media ROI can only be delivered by ensuring that a plan begins and maintains positive brand connections that deliver profitable brand growth.

What Is Media Planning ?

Media planning is the process of identifying and selecting media outlets – mainly newspapers, magazines, websites, TV and radio stations, and outdoor placement – in which to place paid advertisements. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.

Savage Results

We collect every bit of data we can organize about U.S. advertising opportunities and standardize it to help media planners find, consider and understand the best media for their plans and campaigns.

Our Work

INTERESTED IN OUR CASE STUDIES? HERE IS A LIST OF OUR PAST WORK THAT INVOLVED DIGITAL, BRANDING, ADVERTISING & CONTENT MARKETING

Our Work

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