SELL YOUR CONTENT
Without promotion, experiencing true content marketing success may never become a reality.
Companies experience a 62% lower cost per lead from inbound marketing than traditional marketing-dominated organizations. If businesses are looking to get their content into the right hands at the right time, a content promotion strategy is necessary to help them get there.
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BENEFITS:
In order for your content stand out, you must incorporate a promotion strategy. Promotion is not optional; It’s an absolute necessity.
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Rather than launch your content and pray that someone stops by to check it out – we put as much effort into getting it noticed as we do in creating it.
Sometimes even more time is budgeted towards promoting the content. This is achieved by using the triple threat of paid, owned and earned media.
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Promotion is about communicating the value of your content to the people who will be able to share it with their own networks. By proactively finding ways to spread your content outside of your immediate sphere of followers, you can draw a wider audience to your site and grow your own base of followers.