Reporting takes factual data and presents it. There’s no judgement or insight added. It extracts raw data from various data sources, allows comparison, and makes the information easier to understand by summarizing the data in tables, charts and dashboards.
In the business world you’ll see reporting a lot more because it’s easier to do than analytics. An example of this is a chart showing how many calls and emails top sale reps execute versus low performing reps.
Reporting is valuable. But it stops short from analytics.