The Difference Between SEO & SEM
Despite being a part of Search Engine Marketing (SEM), Search Engine Optimization (SEO) focuses in optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves methods such as Pay-Per-Click (PPC) and other forms of advertising that can get you more search engine visitors. Both processes aim in increasing visibility in search engines.
Savage Global Marketing knows the best ways to turn your advertising dollars into solid visits and sales on your website. With our PPC campaigns, our clients routinely see ad clicks convert into sales for their companies.