SEO IS NOT DEAD!

Search Engine Optimization (SEO) is the cornerstone of digital marketing.


From local businesses to brick-and-mortar establishments, SEO is a valuable tool that increases organic traffic to your website, turning leads into new sales for your businesses.

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What is SEO

SEO stands for “Search Engine Optimization.”

SEO content refers to content that is coded in a way that will attract the attention of search engine crawlers (the mechanisms in Google, Bing, Yahoo, etc. that find websites and bring them to the search results page) and put your content onto the search results page where it can be clicked on. SEO marketing, another commonly-used phrase, means a style of marketing that relies on this coding as a major part of the strategy.

HOW DO YOU USE SEO CONTENT?

A major part of SEO involves “keywords” (which, as you can see, is part of the title of this article). Keywords are phrases or terms that people use to search for things. SEO content is more than just keywords. Having an SEO marketing strategy that is aggressive and precise will help improve your business’s page and put them high on the rankings of search engines such as Google, Bing, Yahoo, and more.

DATA

Another part of SEO involves the collection of data. Once you’ve readied your content information, addresses, and whatever else you need, your work isn’t done. You then have to retrieve data, such as who visits your site—their demographics, interests, personal characteristics, and more.

SEO IS MORE THAN JUST KEYWORDS.

SEO is not just all about keywords. There are actually other very important aspects to SEO that people might not be aware of. SEO also involves building up your company’s communicative ability through updating your information on various online “yellow pages” sites such as Google Local Business Center, Yahoo Local, Merchant Circle, and others. SEO also means updating your page titles and adding links to your content. The keywords are a major element to SEO content, but they are certainly not the only thing that goes into it.

WORK ON THE QUALITY

The best SEO tools and tricks won’t help you rank high if you don’t deliver quality. Don’t try to trick Google by over-optimizing your page. Instead, focus your efforts on truly helping prospects find the information they need. Create relevant content. Provide links to helpful resources. Add images and videos and give all the details they need. In the end, remember: keywords are important but the experience you deliver to prospects is what matters the most. SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.

HOW SEO CAN HELP YOUR BUSINESS

SEO can help your business by increasing traffic to your site.

SEO is primed to increase your site’s ranking on Google (how far up on the search results it appears), and the duration of time that it takes to do so is dependent upon how aggressive your marketing strategy is, as well as how professional. Creating natural-sounding content that is both informative and coded well takes practice and time, and an online marketing company has done both and is ready to help your business with its SEO strategy and data collection.

SEO IS NOT A COST, IT'S AN INVESTMENT

An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table. Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right.

FIND. TARGET. SELL.

There you have it: these few trick will help you improve your rankings. But, keep in mind that if you want to see long-term results, you must repeat this tactic constantly. SEO is not something you can set up once and forget about it. It requires constant work, time, and effort. If you need help with your SEO efforts, Savage Global Marketing, one of the best SEO services in Florida, can lend you a helping hand.

FAQ

SEO stands for search engine optimization
For best SEO optimization you'll need tools that can audit your websites, campaigns and assess the ROI.
SEO writing is much different from your standard writing, it includes keywords, keyword density, and tags based on the users intent to make your website or landing page become more visible to the robots from Google & Bing.
On-page seo is the part of the process which includes optimizing content on website, service or product pages, as well as all the tags on the website to properly set the website for online traffic. Off-page seo is the process in which natrual links are being built by publishers curating content and linking to your website in order to increase your domain authority and brand awareness.
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