Social media has a very dominant presence. Networks like Facebook, Twitter, Instagram, and LinkedIn have become a part of a person’s day-to-day life. These networks also command a massive user base and have a wide reach. Naturally, as a business owner, you might want to utilize this to your advantage by engaging people on social media.
However, this isn’t as easy as it sounds. Engaging audience on social media requires skill and patience. It also requires a considerable amount of knowledge about tactics and strategies. You need a professional who understands the industry and this marketing strategy. Several of our clients here at Savage Global Marketing have asked us why they need a social media marketing service. Here are some reasons why you need professionals.
1 – Researching the Audience
Most people assume that their target audiences are everywhere. They believe that just being active on Facebook would be enough to get good results and ROI. Unfortunately, that’s rarely the case. These networks have different kinds of user bases and some businesses would have a greater success in particular networks than others. For example, if you own a business that deals with apparel and fashion, you’ll be better off engaging audience on Instagram and Pinterest than on networks like LinkedIn.
Sometimes, it’s not easy to figure out where your target audience is. For that, you need research and a keen understanding of customer trends. It’s why you need a professional to handle the job. A social media marketing service will include research about your industry, your target audience, and the social media networks themselves.
2 – Understanding the Networks
Just as different people have different personalities, different social media networks have different strengths and weaknesses. An experienced social media marketer has a deep understanding of the networks. They know that Instagram usually has audience from the younger generation.
They know that Facebook has a wider reach and a global presence. They have seen the success of Twitter in live updates and customer engagement. In essence, a professional would understand the social networks in a way that you won’t be able to. They have explored all aspects of these networks and understand what makes them tick.
They have strategies that would increase your company’s visibility on such websites and ensure that you get the right amount of engagement. That takes time, effort, and experience.
3 – Right Strategy for the Right Network
You should engage audiences on different networks differently. As you know, social networks have diverse characteristics. When you understand the inherent working of the social network, you can create a strategy that would be effective on it. There’s no one size fits all here. You can’t use the content you wrote for Facebook on LinkedIn. For example, if you’ve created a funny video involving your product, Facebook and Twitter are great platforms for it. However, posting the same funny video on LinkedIn might not be a great idea. You can, but it wouldn’t get you a good audience engagement.
However, if you have a video with detailed explanation about your product that looks and sounds professional, it would be a hit on LinkedIn. You need to know how to use the social network to your advantage if you want to get the right amount of engagement on it. Professionals can do this because they understand social media.
4 – Content
As we mentioned in the previous point, the content you post should be tailored to the platform you’re posting it on. Creating the right content isn’t easy. You need something that would catch and retain your audience’s attention. You want to create content that would be shared. Great content pieces will increase your visibility and your audience base.
Generating good content takes time and as significant amount of creativity. Not every business owner is capable of that. You might be able to pen a great article, but can you create an infographic or a good video? Content comes in different forms and each have their own advantages.
Your social media strategy should include all kinds of content formats. With them, you can target a diverse group of audience with different preferences. Some might prefer video content while others might prefer written content. It’s a good idea to offer your audiences a choice.
5 – Schedule
As a business owner, you’re always busy. You won’t have the time to create and post content on social media on a regular basis. You won’t even have time to engage your customers and respond to their comments promptly. You can’t afford to keep your audience waiting or post content on a haphazard schedule. With the help of a professional, you’ll be able to maintain a proper schedule for posting content.
They will know what time is the best time to engage your target audience and what kind of schedule you need to follow. With the help of a professional, you’ll also be able to keep up audience engagement. When your audiences post content on social media, they want response.
They want to make sure that their voice is heard and you value their opinions. We’ve noticed that most users would expect you to reply within a day or two. If you don’t, they would assume that you don’t care for their opinions. That’s not the impression that you want to give.
Finding the Right Professional
As you can see, a lot is involved in social media marketing. A dedicated professional would be able to invest the time and effort that social media marketing demands and would be able to keep the campaign on track. They will also provide regular reports to show you just how effective your campaign is. With their help, you can take advantage of this platform and get great results.
If you have any questions at all about social media marketing or our other services, you can contact us at Savage Global Marketing. You can get in touch with us by filling in this contact us form and we’ll get back to you as soon as possible. You can also give us a call on 954 383 7092.