Updated 8/16/19

Outshine Your Competition in 5 Easy Steps

The business world is tough, and sometimes, it’s really difficult to feel as though your business is more than just one of the pack. In order to succeed, you have to take advantage of every possible opportunity out there. A major misconception many people have is that you have to follow some complex, intricate, nearly-impossible formula in order to outshine the competition and achieve success. This isn’t true. There are things that your company or enterprise could be doing right now to increase your success, and these things aren’t costly, nor do their costs outweigh their benefits. Quite the opposite, in fact.

Here are five steps to outshine your competition:

#1: Honest Evaluation

It can be difficult to evaluate our company honestly. We all want to believe that we have the best product in the world, and it can be hard to take a look at what we have built and ask what is missing or what we are doing wrong. In order to outshine the competition, you can’t fall victim to hubris. You have to make a list of things your company is falling short of—marketing outreach, for example, or making deliveries on time—and then see how to change that. Customer reviews are a good source of critique when it comes to getting honest opinions on what you’re doing right or wrong.

#2: Get Digital

There are billions of Internet users across the world, and in order for your company to stand even a chance at outstripping the competition means that you’ll have to go digital. Digitize your marketing campaign. Online marketing campaigns will allow your business to become connected in a way that simple print media cannot. It will also give you another platform on which to compete. Websites, social media accounts, content marketing, blogs, and more are all part of the digital experience.

#3: Collect Data

In order to know if you’re reaching your target audience, you need to know who, in fact, you’re currently drawing to your site. You need quality data, usually provided by an online company, that will allow you to see where you’re at in terms of people drawn to your website. Once you understand this, you will be able to not only tailor your marketing approach to increase your target audience, you will also be able to make changes to your site, social media, or approach to get the audience you want. No marketing campaign will be successful without quality data to back it up and direct it.

#4: Observe Common Trends, and then Buck Them

In order to think outside the box, you have to know what’s “inside” the box. If you see companies doing a certain trend, follow it if it’s profitable, but don’t line up behind that same approach. Find something that other companies are not doing, and capitalize on it. There are always avenues in marketing—whether it’s unique promos or creative ads—that have not been tried before, and taking those will make your company stand out.

#5: Repeat

Once you’ve done the above four steps, repeat them. Your company should be constantly evaluating, gathering information, and trying new things. The process is cyclical, not linear. Continuing to keep updated on the trends in marketing and your site’s performance logistics will allow you to view where you need to improve, as well as areas in which you are doing well. By keeping this process going, you will outshine your competition.

Business is a tough world, and in order to survive, you need to make sure that you are keeping up with the latest innovations in digital marketing, as well as making an effort to connect with your clientele on a personal level.