If you ever wondered whether there’s a way to spy on the competition or do your research about the competitors in your niche, then Facebook has the perfect tool for you. As the name implies, the Facebook Ad Library is where one can search for all of the ads running on Facebook products.
Business owners and marketers use the Facebook Ad Library to find information about various ads running across Facebook Products. Since Facebook Pages run ads, all search results will be grouped by Pages. While the Facebook Ad Library is an excellent tool for advertisers, it is only helpful if you know how to use it correctly.
Keeping that in mind, this is going to be your Facebook Ad Library guide. Let’s get into it!
How Does it Work?
Before the Facebook Ad Library, information regarding ads could only be accessed by Facebook users. You also had to visit the ad publisher’s page to get the details. The Facebook Ad Library takes away the need for all that.
Find Out What Your Competitors Are Doing
Before you can get started, you will have to find out who your competitors are. You can easily find this out by doing a quick Google search. The length of that list will depend on your business niche and your personal preference, but it is advised to limit that list to 20 brands. This should give you a good idea of what other brands are using in their Facebook ad campaigns, and more importantly, if they are working or not.
Start the Search Process
Now that you have the information you need on who your competitors are, it’s time to go to Facebook Ad Library and begin your search. It is also possible that some of the brands that you have on your list will not be running ads currently. To make sure you get the data you need, make sure to run this search at least once every few weeks so you can gauge the ad performance of all of your main competitors.
Search for Information that Matters
Now that you have access to ad information, you need to focus on the data that matters. While the Facebook Ad Library offers a plethora of information, marketers should only focus on the data that suits their marketing campaigns and goals. The good news is that you can set Facebook Ad Library filters to show you results based on the platform, impression recency, and the country, along with many other options that allow you to narrow down your search results.
Reengineer the Marketing Funnel
Savvy business owners know all too well that Facebook ads are always tied to funnels, which need to be consistent with the ad’s message. A funnel consists of ads that help drive traffic to specific locations, such as the landing page. Keeping that in mind, while you can tell what ads are currently running to determine their competitiveness, you can only truly benefit from the Facebook Ad Library when you create your funnel or deconstruct your current funnel to make your ads more competitive.
Now that you have the data you need, it’s time to take a deeper dive into your ads. You can start with the ad copy since it’s the first thing that the visitor sees, and work on ways to make your Facebook ads more attractive to visitors. To do that, you must first answer two crucial questions regarding the ad copy you’re using:
• Is the ad copy benefit driven?
• Is the landing page customer-focused?
Answering these two questions will get you all the information you need to improve your Facebook ads to perform better and are more competitive.
Don’t Forget Visuals
Humans are visual beings, which means we tend to respond better to visuals than plain text. While creating or updating your ads, try to use attractive images and videos that will pique the viewer’s attention. Videos are also a great way of connecting with your audience while providing them with the information they need.
Facebook Ad Library was created in the interest of transparency. The service is priceless for those looking to create Facebook ads that are more competitive as it provides advertisers with a plethora of information that they cannot find anyplace else.
Using the tips mentioned above is a sure-fire way of making sure you can get the most out of Facebook Ad Library.