The Power of Commerce on Facebook and Instagram

Santiago Sanches


Though slowly and gradually, Facebook and Instagram have become two of the largest e-commerce hubs. They allow you to reach out to your target audiences, tap into new audiences, and convert potential customers into loyal ones.

Building your business on these social media platforms is supremely easy. The best part? If you’re used to running a business in a traditional sense, it may take a while to get the hang of social commerce. But once you learn the ropes, there will be no stopping you.

The benefits listed below will give you an idea of the power of commerce on Facebook and Instagram. You’ll likely find success if you run your business on either of these platforms and you’re smart with your decisions.

1. Massive Audience Growth

According to the latest research, about 11 new people join social media every second, meaning thousands of new users start using social media every day. As an entrepreneur, this gives you the power to reach out to millions of users worldwide. This is the kind of engagement you can’t possibly achieve through traditional commerce.

Facebook and Instagram offer a wide range of commerce tools that help you engage with your target audience and increase your audience. For instance, Commerce Manager is a self-service tool on Facebook and Instagram that you can use to develop and share your e-commerce content with the online world. This, in turn, can help increase your daily following, including new, interested customers globally.

2. Improve Your Search Engine Rankings

Using Facebook and Instagram for e-commerce can offer you more than the feasibility of direct transactions.

When you actively engage on these online platforms, you help increase the likelihood of driving more traffic to your website, which, in turn, influences your ranking on search engine results. The trick is to always share links to your website through your social media content.

3. Increase Customer Loyalty

In using online commerce for your business, you aim to sell and promote your products and services. But that’s not all. You’re also working toward building a long-lasting relationship with your target audience.

The good thing is – businesses can use social media in lots of fun and creative ways to engage with their users. The best-proven way to attract new customers, retain your loyal customers, and bring back old customers is by running contests, such as like-and-win contests, comment-and-win contests, like-share-and-comment contests, photo contests, bring-new-followers contests, Q&A contests, and lots more!

loyalty concept chart hand drawing on blackboard

4. Allow You to Analyze Your Marketing Efforts

Trust us when we say this, your marketing efforts – whether good or bad – won’t go in vain when directed toward Facebook and Instagram. You can assess your overall performance through the business metrics option on these mediums and learn how profitable (or fruitless) your efforts were.

For instance, a positive ROI on your social media will help you identify the success of a marketing campaign. You can re-use the same or a similar marketing strategy the next time to ensure more profit. However, a negative ROI will give you a chance to reassess and improve your marketing campaign so that you can attain success in the future.


The power of commerce on Facebook and Instagram is undeniable. Using these two lucrative social platforms wisely, you can achieve all your business goals. Thanks to the excellent commerce tools (and a plethora of digital marketing tactics) on Facebook and Instagram, selling and promoting your products and services online have never been more accessible – and more profitable!


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