Did you know that some of the most prominent and popular brands in the world are remembered and identified by their colors?
For instance, every time you see the alphabets “BR” in a blue-pink color combination, you probably automatically think about the famous ice cream brand Baskin Robbins. Or take the golden arches set against a bright red background – we all know what that logo is, right?
Color psychology plays a huge role in businesses because the right colors can help you appeal to your customers and create a unique image for your brand. Your brand or logo colors represent you out there and can help you connect with your customers.
However, have you ever wondered what your brand colors say about you and your business? The pinks, greens, yellows, and reds – what do they represent anyway?
Brand Colors and What They Mean
Most businesses put a lot of thought and effort into choosing the right colors for their brand. This is because every single color means something different and has unique symbolism attached to it.
Take a look at some of the most popular brand colors and what they really signify and tell about a business.
Apart from representing ‘love,’ the color red also indicates intensity, confidence, and energy. Red attracts immediate attention, and it’s a color that is quite hard to avoid. If your business has a red logo or has a bit of red in its logo, it suggests that your brand is extremely powerful and displays high energy.
It is believed that the color red has the ability to increase a person’s heart rate, which makes it an ideal color for brands that wish to create urgency and hype.
Take Coca Cola, for instance. It is one of the world’s most popular and highly-consumed beverages, and its red logo does a great job of creating hype among consumers.
Often associated with funerals, black is a very serious color that people usually use to represent darkness and mystery. However, in the world of business, black probably one of the most sophisticated and elegant colors that is frequently used for luxury products.
If your brand’s color is black, it means that you want your brand to stand out as well-established, and it also sends a message of stylishness and luxury.
Some popular brands that use the color black include Prada, Michael Kors, and Gucci, to name a few. These are all high-end brands, and their products radiate an air of grace and superiority. ## Purple
Like black, the color purple is also associated with luxury, and it was once also considered to be the color of kings and nobles. When it comes to brands, this color is used to depict imagination, mystery, and even magic.
A brand that features purple color probably says that it’s luxurious, but not in the literal sense. It simply means that owning that product will bring you great comfort and evoke a sense of fantasy.
Cadbury is one quite popular brand that features purple. So, in a bar of Dairy Milk, you will find mystery, luxury, and comfort in each bite that you take! ## Blue
The sky and ocean are two things that come to mind when you see the color blue as it represents the calm and tranquility. In the professional world, the color blue is an indication of logic and professionalism. If your brand’s logo is blue, it shows that you want people to trust your product because it creates a sense of safety and security.
Facebook and Twitter are two prime examples here. Both their logos are blue and white, which means that you can trust them, but at the same time, their product can help you calm down as you go through your Facebook feed or read funny tweets on Twitter.
The color green brings trees and plants to mind, which symbolizes growth, nature, health, and even relaxation. A green logo of a brand conveys the message their product is healthy, environmentally friendly, and really beneficial for you.
Starbucks is known for its attractive green logo, and it has also made significant efforts to be eco-friendly. Whole Foods Market is yet another example of a brand whose products are healthy and represent nature at its best.
These are just a few examples of brand colors and their meanings. So, when choosing the color of your brand, make sure that it sits well with your business or company is all about, and is perfectly in-line with your [email protected]