Taco Bell’s Cantinas are a bit different from your usual Taco Bell. It carries the characteristic flare of their brand name and features an open kitchen, alcoholic beverages, extended menus, and attractive design.
Taco Bell Cantina at Fort Lauderdale Beach (the largest one yet), is the chain’s foray in South Florida’s tourism industry.
Taco Bell Cantina came to us to create a video for the launch of their franchise in south FL. The challenge wasn’t just to connect with the local clientele, but also to capture the essence of what Taco Bell Cantina is.
We worked on a video that encapsulated the beautiful Taco Bell Cantina in all its glory and depicted the aura that this place exudes. We augmented it with social media assets and advertisements. The paid social media advertisement was necessary to ensure that the ads, the videos we created, were seen by the right people. By funneling the content effectively, we managed to reach the intended clientele.
Taco Bell Cantina
- Over 2000 event attendees!
- Over 151,000 people saw the video. The online exposure was potent enough to garner 2000+ event responses, and the grand opening turned out to be the largest grand opening in Taco Bell Cantina history.
- We attribute these successful results to the efforts we made on the ground. We spend a lot of time talking to the people in charge of the grand opening, researching, and finally creating a video that successfully captured the environment and aura of the place.