Threads 4 Thought started in 2006 with a simple but powerful concept. Sustainability, positive environmental impact, and giving back to the world – These three things define the company’s direction and business model.
Threads 4 Thought was plagued by a ROAS that was way below company expectations (0.5%) and they needed to find a way to increase to 1-2x ROAS to grow.
In order to improve the ROAS, we analyzed the current marketing campaign that the company was working on. After our review, we spotted the weaknesses and flaws in the current strategies. That included marketing’s disconnect with what Threads 4 Thoughts stands for.
So we revamped their marketing campaign strategies from the ground up. We made sure that the ads were displayed to the right people to achieve maximum conversion.
With a carefully planned and executed Pay-Per-Click (PPC) ad campaign, we managed to help Threads 4 Thoughts achieve the desired results. The conversion rates rose, and the clients got to see the true merits of the business i.e., sustainability, responsibility, and ethics.
Threads 4 Thought
The campaign ran efficiently, and the results were apparent and quantifiable:
- Threads 4 Thought didn’t have to overspend. We worked with roughly the same budget they were using for Facebook Ad Campaigns.
- Investment returns increased three times.
- ROAS (Return On Advertising Investment) grew from $0.76 to $1.92
- The results were achieved in less than 90 days.
In the course of our work, we are constantly learning new things as well. One of the things we learned and which has helped us with our other clients as well, is that it’s imperative to choose the right campaign. Not every marketing path leads to the same successful destination. For Threads 4 Thought, the right campaign was PPC, and it did wonders for their business visibility and conversion.