Top 10 Google Ad Hacks for 2021 – Increasing Conversions and Leads
The top Google Ad hacks for 2021 can help double conversion rates and potential leads. Marketers and business owners will find that it can even help reduce ad costs if they apply some thought to their Google Ads strategy. We have compiled some hacks to help you design a better strategy for your brand. Reverse-Engineer […]
How Much of Your Revenue Should Be Invested into Digital Marketing (PPC)?
The shift towards digital mediums has been imperative to businesses for quite some time. In the year 2020, this shift accelerated at an exponential rate. Given the situation, everybody dipped their toes into the pool of digital platforms. The lockdowns and quarantines increased a person’s average time on online platforms. This was an opening for […]
How to Create Your Business Manager on Facebook and Share Access to an Agency?
Many large and small businesses have finally proved that not using Facebook’s Business Manager pretty much means leaving money on the table because of missed opportunities. While tools such as Business Managers are often met with a shrug and a groan, probably because it sounds and looks complicated at first sight, the truth is your […]
How to Find Low Competition Keywords for Your Product Strategy
The potential traffic you will receive for every keyword is dependent on the average monthly volume of searches it gets. You will get more and more traffic the higher you rank with search terms that have high volumes of monthly searches. However, high volume keywords also garner the most competition. There is no sense in […]
How Can AdRoll Help Your Ads Perform Better?
AdRoll is a popular performance marketing tool that uses advertiser data to help marketers with your campaigns. It has retargeting programs that help you engage with any bounced customers, which can be effective in making sales. Any brands that sell products online should be using AdRoll since it has become a sophisticated, big data, AI-powered […]
Do You Know Your Brand Archetype? Understanding the Brand
Fictional characters are often written in relation to their broader paradigms since they help us understand their behavior and actions in a better way. The naïve teen given the responsibility of saving the world, the manic pixie girl trope, or the tired detective drowning his sorrows at night in cheap alcohol. Carl Jung, a famous […]
Become The Facebook Audience Master With These Tips
Knowing your audience is the key to targeting them effectively and driving sales. Facebook provides with over a billion people in audience, and it is up to you to decide how smarty you market to them. If you have been having trouble in getting it right, here are a few tips to make you perform […]
Best Performing Facebook Ad Types and Why
When you talk about social media marketing, what is the first platform that pops into your mind? For most, the answer will be Facebook! Facebook is undeniably the king of social media and certainly has the most users, engagement, and effective lead generation. Facebook is the platform your brand cannot afford not to be on. […]
