Top 10 Google Ad Hacks for 2021 – Increasing Conversions and Leads

Google Ads and their hacks

The top Google Ad hacks for 2021 can help double conversion rates and potential leads. Marketers and business owners will find that it can even help reduce ad costs if they apply some thought to their Google Ads strategy. We have compiled some hacks to help you design a better strategy for your brand. Reverse-Engineer […]

How Much of Your Revenue Should Be Invested into Digital Marketing (PPC)?

Digital marketing

The shift towards digital mediums has been imperative to businesses for quite some time. In the year 2020, this shift accelerated at an exponential rate. Given the situation, everybody dipped their toes into the pool of digital platforms. The lockdowns and quarantines increased a person’s average time on online platforms. This was an opening for […]

Google Ads Campaign Types

Smartphone open to Google search

Google is the most used search engine, with all around the world using it daily for all kinds of needs, whether looking for a solution to their problem or a product or service in particular. This allows you to present what you offer directly to them at the right place and time. Different strategies are […]

Proven Ways To Drive More Call Conversions With Google Ads

Ask any business owner, and they will tell you that they’d rather receive a call from potential customers than a filled online form. That’s because a person can fill out an online form and then change their mind. Also, when a prospective customer fills out an online form, the company’s sales team must call the […]

Re-Marketing Explained

A guide to understanding re-marketing

Google is churning out tech-led marketing strategies daily, helping businesses market their products effectively. One of their most groundbreaking announcements was the concept of re-marketing a few years ago. Have you ever visited a website, looked through it, changed your mind, and left only to have the same site’s ads pop up now and then […]

The Best Google Ad Extensions To Use

Google Ad Extensions are snippets of additional data added to a campaign. This is done to make ad campaigns more competitive and effective. When it comes to Google Ad Extensions, there are multiple types that one can be available. Each of these ad extensions offers a unique advantage. This is achieved by providing clickable CTAs […]

5 of the Best CRO Tips from the Pros

Like other strategies used to market a brand online, Conversion Rate Optimization can be a lot of work. However, it can pay back two-fold when done the right way. Keeping that in mind, here are some of the best CRO tips to improve your digital marketing strategy performance. 1. The CRO Audit Of course, before […]