The Complete Guide to Successful Amazon Advertising

You can argue that Amazon Pay Per Click advertising is as effective as it gets when it comes to digital advertising. When it comes to Amazon, ads are seen by people who already have their wallets in their hands and are more likely to buy what you are selling. If you were to advertise on […]

Baby Boomers Care About Their Digital Experience Too

If you’re intrigued by this blog, chances are you either own or work for a business that launched before the digital revolution began infiltrating our day-to-day lives. And so, you’ve managed to build a large client base with little reliance on your digital presence. Chances are your client base is also primarily made up of […]

Home Page vs. Landing Page: What’s the Difference?

Difference between a landing page and a homepage

4 Key Differences Between Home Pages and Landing Pages Building a website for your business is probably very high on your to-do list if you are a business owner looking to reach out to a broader audience. Let’s say you’ve made all the necessary pages on your website, including a killer home page, but you’re […]

Avoid These 4 Common Digital Advertising Challenges with Better Measurement

Mobile Screen

The world of digital advertising is a complex sphere that uses a vast network of online channels and platforms to reach out to the consumer. Businesses spend tons of money online marketing to attract potential clients and convert them. While this contemporary publicity style is instrumental, it has a downside, which marketers tend to overlook […]

How to Create Buyer Personas for Your Business?

How to create a buyer persona

Buyer personas are representations of your ideal target customers based on your research and data. You can use them to guide the development of the product, keeping your target market in mind. This can help create more efficiency and even positively impact your results. You will be able to attract high-value clients and leads that […]

How to Find Low Competition Keywords for Your Product Strategy

How to find low competition keywords

The potential traffic you will receive for every keyword is dependent on the average monthly volume of searches it gets. You will get more and more traffic the higher you rank with search terms that have high volumes of monthly searches. However, high volume keywords also garner the most competition. There is no sense in […]

How Can AdRoll Help Your Ads Perform Better?

How AdRoll can help your ads perform better

AdRoll is a popular performance marketing tool that uses advertiser data to help marketers with your campaigns. It has retargeting programs that help you engage with any bounced customers, which can be effective in making sales. Any brands that sell products online should be using AdRoll since it has become a sophisticated, big data, AI-powered […]

Do You Know Your Brand Archetype? Understanding the Brand


Fictional characters are often written in relation to their broader paradigms since they help us understand their behavior and actions in a better way. The naïve teen given the responsibility of saving the world, the manic pixie girl trope, or the tired detective drowning his sorrows at night in cheap alcohol. Carl Jung, a famous […]