Home Page vs. Landing Page: What’s the Difference?

Difference between a landing page and a homepage

4 Key Differences Between Home Pages and Landing Pages Building a website for your business is probably very high on your to-do list if you are a business owner looking to reach out to a broader audience. Let’s say you’ve made all the necessary pages on your website, including a killer home page, but you’re […]

10 Steps to Building a High-Converting Landing Page

Building a landing page

Not having a digital presence is almost a death sentence for businesses, given that nearly everyone reaches out to their target audience more conveniently through digital platforms. One key aspect of digital marketing has a well-designed landing page for your product. A good landing page can go a long way. What is a Landing Page? […]

Do I Need a Website to Get My Products Online

Selling products online.

Growing internet awareness has caused a rapid shift from brick-and-mortar stores to online shopping. The internet has proved to be a powerful platform for catering to individual needs from differentareas and parts of the world at any given time. The answer is yes if you are launching your business and wondering whether you need a […]

How To Boost Ecommerce Website Conversions In No-Time

Suppose you are the proud (or about to be) owner of an eCommerce website – congratulations. You are just one of the roughly 1.3 million eCommerce websites amongst the approximately 47 billion websites already on the web. Considering those numbers, saying that you’d be up against stiff competition would be an understatement. But, the good […]

5 of the Best CRO Tips from the Pros

Like other strategies used to market a brand online, Conversion Rate Optimization can be a lot of work. However, it can pay back two-fold when done the right way. Keeping that in mind, here are some of the best CRO tips to improve your digital marketing strategy performance. 1. The CRO Audit Of course, before […]

5 Plugins for Your Website

The New Year is upon us, and it’s finally time to set those New Year resolutions into motion. If you are a business owner or have a blog (or thinking of having one), now’s the best time to sharpen that website. One of the best (and easiest) ways of improving a website is by using […]

10 Tips for Increasing Your Landing Page Conversion Rate

A person holding a pen and studying some graphs

Of course, you want people who end up on your landing page to convert as quickly as possible. What brand wouldn’t? To bring up those conversion rates, you must work on your landing page to get the results you want. Here are some tips to help you increase your landing page’s conversion rates. 1. Build […]

What is Conversion Rate Optimization?

Whether a large enterprise or a small startup, the number one goal of any business is to grow its customer base and increase sales revenue. While multiple resources and strategies can be used to achieve that goal, one method stands out from the rest because of its efficiency and effectiveness. Here, we are going to […]