Home Page vs. Landing Page: What’s the Difference?

Difference between a landing page and a homepage

4 Key Differences Between Home Pages and Landing Pages If you are a business owner who is looking to reach out to a wider audience, then building a website for your business is probably very high on your to-do list. Now, let’s say you’ve made all the necessary pages on your website, including a killer […]

10 Steps to Building a High-Converting Landing Page

Building a landing page

Not having a digital presence is almost a death sentence for businesses these days, given that almost everyone is reaching out to their target audience much more conveniently through digital platforms. One key aspect of digital marketing is having a well-designed landing page for your product. A good landing page can go a long way. […]

Do I Need a Website to Get My Products Online

Selling products online.

Growing internet awareness has caused a rapid shift from brick-and-mortar stores to online shopping. The internet has proved to be a powerful platform in catering to individual needs from different areas and parts of the world at any given time. If you are launching your business and wondering whether you need a website to get […]

How To Boost Ecommerce Website Conversions In No-Time

If you are the proud (or about to be) owner of an ecommerce website – congratulations. You are just one of the roughly 1.3 million ecommerce websites amongst the roughly 47 billion websites that already exists on the web. Keeping those numbers in mind, saying that you’d be up against stiff competition would be an […]

5 of the Best CRO Tips from the Pros

Like other strategies used to market a brand online, Conversion Rate Optimization can be a lot of work. However, it can pay back two-fold when done the right way. Keeping that in mind, here are some of the best CRO tips that you can try out to improve the performance of your digital marketing strategy. […]

5 Plugins for Your Website

The New Year is upon us, and it’s finally time to set those New Year resolutions into motion. If you are a business owner or have a blog (or thinking of having one), now’s the best time to sharpen that website. One of the best (and easiest) ways of improving a website is by using […]

10 Tips for Increasing Your Landing Page Conversion Rate

A person holding a pen and studying some graphs

You want people who end up on your landing page to convert as quickly as possible, of course. What brand wouldn’t? Well, to bring up those conversion rates, you must work on your landing page to get the results you want to see. Here are some tips to help you bring up the conversion rates […]

What is Conversion Rate Optimization?

Whether it is a large enterprise or a small startup, the number one goal of any business is to grow their customer base and increase sales revenue. While there are multiple resources and strategies that can be used to achieve that goal, one method stands out from the rest because of its efficiency and effectiveness. […]