How often do you find yourself staring at the blank screen on your computer with the cursor blinking incessantly, as you try to come up with new ideas for your blog?
Content marketers often struggle with coming up with unique ideas, especially when they have to churn new, fresh, and quality content on a weekly basis, if not daily.
An important thing to note here is that sometimes, content creators only rely on their brains to come up with new blog ideas. There are times when that really works, but other times, you might run out of topics to write about. You always need to use a combination of your mind, along with excellent research skills.
If you’ve been struggling lately to come up with ideas for your blog, here are five ways to combat the mind-block and come up with fresh and unique content.
1. Ask Your Audience
One of the simplest ways to go about is to find out what your readers want to read.
One of the biggest mistakes that most bloggers make is they focus on ideas and topics that they wish to write about. In actuality, it’s all about what your followers and readers want because oftentimes, they go to your blog with very specific interests in mind.
Ask your audience about the kind of content that they would like to see on your blog. This is a great way to connect with your audience, converse with them, and also make them feel important. Use the comment section to inquire about your readers’ preferences and then rack your brains for ideas that match what they want to read.
2. Take Ideas from Others
Taking ideas from others doesn’t mean you should steal their work, but it’s all about using their blog posts for inspiration. Find out what’s working for them, pick out particular posts or content that seem to have generated a lot of interest, and then apply your own creative spin to those ideas.
3. Keyword Research
Check out what people are searching for to generate content for your blog. Keyword research is all about offering readers exactly what they are looking for. For example, let’s say you want to write a blog on social distancing. So, you go to any keyword generator website or tool, type the topic in the search bar, and the results display all the different Google searches that people have made related to social distancing.
This way, not only will you be able to write about relevant topics, but you will also give your posts a boost by including trending keywords. It’s a win-win! ## 4. Look at What’s Trending Online
There are times when a certain topic or idea seems to be trending online across all social media platforms. Try to find out if there’s anything in particular that is particularly hyped up, be it a new cellphone, a new social cause, or perhaps, a skincare line that has been launched recently.
5. Take Inspiration from Your Successful Posts
You probably have a few posts on your blog that went viral or generated a lot of traffic, right?
This is a good thing! Sometimes, you don’t even need to come up with new topics to write about. Just revamp or expand on blog posts that have done well for you in the past.
If you have blog posts that performed really well and attracted readers to your blog, perhaps you can use those as a guide to come up with new blog ideas. Google Analytics is a great tool that helps you find out which posts did well. Find out what garnered the most attention, put a new, creative spin on it, and watch those readers come marching in.
Content creation is no rocket science. It’s hard, yes, but with the help of a few tips and tricks, you can come with incredible blog ideas every single day!