Weekly checklist for Facebook Ads

Resources

  • Is tracking verified/firing?
  • Spend on target?
  • Keyword analysis (add/remove)
  • Demographics (bi-weekly)
  • Vs last year?
  • GEO (Bi-weekly segment)?
  • Negatives? (add/remove)
  • Copy winning campaign (Adjust/re-split?)
  • Goal tracking?
  • InMarket/Affinity (obs/target test)
  • Deviations? Why?
  • Next test opportunity (bi-weekly)?
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