Baby Boomers Care About Their Digital Experience Too

Santiago Sanches


If you’re intrigued by this blog, chances are you either own or work for a business that launched before the digital revolution began infiltrating our day-to-day lives. And so, you’ve managed to build a large client base with little reliance on your digital presence. Chances are your client base is also primarily made up of baby boomers, which as of 2017, has been overtaken by Generation Z born after 1997) as the largest generation in the US.

Generation Z has embraced technology in ways that previous generations did not. They were raised with the internet and use it daily to communicate, learn, and explore. This means that Generation Z is more likely than any other consumer generation to be familiar with digital marketing.

One way to stay current in the digital age is to update critical information on your website. You want to ensure that phone numbers, dates, addresses, employee information, services offered, and so on are still correct. You should also check that the content on your website is still accurate and relevant. Videos, pictures, and articles are examples of content. If they are out of date, they no longer add value to 

Another thing to consider is the technicalities behind your website. 

Is it easy to navigate? 

How long does it take your page to load? 

Does your page rank on Google? 

Are animations engaging? 

Does it have a custom homepage? 

Is it mobile-friendly? 

How fast does it respond to resizing? 

Is it lacking the latest website development technologies? 

Is it compatible with multiple browsers? 

Does it have a sitemap?

These are just a few of the questions to consider when you’re creating and updating a website. A lack of focus on these questions will result in your website having a high bounce rate and, consequently, low conversions and sales.

I know what you’re thinking. You already have a loyal customer base. Your profits have remained steady despite your website’s lack of change. You might even think your target market doesn’t care about a fancy website. Even if all this is true (emphasis on may), a successful business should be forward-thinking! If your customers are baby boomers, they won’t stick around for long. Millennials are your company’s future, even though they’re big spenders. Why wouldn’t you want to get new lifelong customers right away? What makes you think baby boomers aren’t becoming more tech-savvy? The Forbes expert below:

Social media is stereotyped as a platform to reach young people when, in reality, it is a relevant way to connect with all generations. ARP found that most smartphone owners aged 50 to 59 used their phones to check email, get directions, browse the internet and see news, with more than half also using their smartphones to play games and make purchases. But those aged 55 to 73 are more tech-savvy than people realize. By 2020, 100 million smartphone users will be aged 45 and over. That’s 42.43% of the market share. You can still connect with consumers above 50; you must design your ads differently.”

According to these statistics, you should be concerned about your clients’ digital experience, regardless of age or demographics.

These figures will only continue to rise in the future. It’s time to modify your website and make the mobile experience as pleasant as possible. Invest in your customers’ experiences. The payoff will be well worth it, as will their continued loyalty.

If you need a website designed or developed, please get in touch with us.


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