Increase Conversion with Responsive Web Design
Every business needs a website, but not all websites are created equal. The website you have has a direct correlation to the number of sales you make. Online marketing campaigns are driven towards sales, but in order to get to the end-zone, you need to make sure that you have a website that meets the expectations of many customers who want to know that your business takes its technology seriously. Not only does this make your company look good, it also is likely to increase conversions. In this article, we’ll talk about what conversions are, to start, as well as how to increase conversion with responsive web design.
What is conversion?
Conversion is a term that people not familiar with the content marketing and SEO world might not know. Conversion refers to site visitors buying your products. You are converting customers from website visitors into paying customers. Conversion can also refer to other things that a particular business considers to be a goal, such as getting a new customer to sign up for an email list or to take advantage of a certain offer in particular. It all depends on the company’s goalposts.
How well traffic turns into sales (the conversion rate success) is dependent upon the website in question. High amounts of traffic with a low conversion rate means that your “bounce rate” is high. “Bounce rate” refers to the people who visit the sight and leave without clicking through to other pages or trying to purchase anything. One of the key causes of a high bounce rate is a website that is poorly-designed and doesn’t entice people to visit further.
What makes web design “responsive?”
Now that we’ve addressed what conversion is, you should know the second part of this article’s title: responsive web design. Below are five elements to responsive web design that your website should possess in order to attract traffic and, in turn, turn that traffic into purchasing power.
#1: Attractive Design
The first and most obvious element to a well-designed website is an attractive design layout. You want people to feel that they are interacting with a company that is professional and works hard to keep up a professional image. Your website should be attractive, professional, and encourage people to stay and see more.
A website shouldn’t be difficult to use. We’ve all had to suffer through endless amounts of clicking through a poorly-designed website to find what we need, and it’s terrible. Your website should have a clear content layout that tells people where everything is and offers a FAQ or “Help” page to assist visitors with any issues.
#3: Not Overloaded
Just like we’ve all experienced a webpage that is difficult to navigate, we’ve also experienced one that had way too much going on. It was hard to absorb all the different elements to the site, and an overloaded site leads to an overwhelmed user who would rather click off than actually look further into it.
#4: Has a Great Splash Page
The “splash page” is the page that promotes your company or enterprise and lets people know if they need any special software to view the rest of your site. The “splash page” is the first taste of your website that people get, and you want it to stick with them so that they keep clicking.
The fifth element of responsive web design is convenience. This particularly applies to the purchasing phase. A sales portal that is easy-to-use and put in your information is critical to finishing off the conversion and ensuring the customer is satisfied.
You can increase conversion with responsive web design because people appreciate websites that show a business knows what it’s doing when it comes to technology. Communication online should be as streamlined a possible when it comes to your business.